Back when I was a stay-at-home mom with a photography hobby, I had a vision of bringing in some income to our family, having a creative outlet, helping others remember the fleeting days I was experiencing, and getting to be my own boss with the freedom and flexibility to be there for my kids.

I didn't imagine sales meetings, spending every nap time working on my website and emails, staying up late to edit, and missing out of family time while I dashed off to another Saturday session. 


What made you start your creative business in the first place? 

The good news: You can build your business
 just how you pictured it!

 Even better? You don't have to do it alone. 

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Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on […]

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In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured.  Liz then shares why we procrastinate, ways […]

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In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business.  She  shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of […]

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In this episode of “How You Pictured It,” we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance […]

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 In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing. When it […]

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Erika Millard on Empowering Small Business Owners through Bookkeeping In this episode, I’m joined by Erika Millard, a bookkeeping coach with a passion for empowering female entrepreneurs. She’s here to share her unique coaching services and insights into the world of small business bookkeeping. You’ll learn why you need to understand bookkeeping for your small […]

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In today’s milestone episode of the ‘How You Pictured It’ podcast, I talk about the idea of aligning personal values and priorities with entrepreneurial goals. I talk about the roots of starting the podcast and my experiences over 12 years as a small business owner. This conversation focuses on helping small business owners rediscover the […]

How to align your business to your personal values and priorities

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Brittnie Renee is back for another episode of How You Pictured It! Her business has taken a little pivot and she’s launched a brand new planner designed for Photographers to help you manage your time and reach your goals.  In this episode we talked: Brittnie’s history with time management How time management and using a […]

Episode Cover for How You Pictured It Podcast for creative entrepreneurs about time management and goal setting with Brittnie Renee

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Join me for the interview with Susan Coelius Keplinger, owner of Force of Nature. Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she shares her own experiences in building a successful business and the importance of balance within an entrepreneurial journey. In this episode […]

The Magic of Your Story in Marketing with Susan Coelius Keplinger Episode cover for How You Pictured It Podcast for Creative Entrepreneurs
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In this episode of “How You Pictured It,” host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully. We discuss:– Ziza’s role as a visibility strategist and public speaking coach for female coaches, consultants, and service providers– The […]

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In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about: – Capacity – Managing your energy and expectations – How different seasons have different needs -The comparison game Find more from Becca at https://www.themotherhoodmentor.co/ Instagram: […]

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In this episode, I’m doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform.

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Listen on: Apple Podcasts | Spotify This week I’m sharing my newest favorite tools and softwares in my creative small business. I’m talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier.  Here’s what I’m loving lately: 1. Descript – A powerful software used for recording podcasts, […]

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The Website – More Than Just a Digital Address It’s hard to overstate the importance of a strong online presence for any business. A website is no longer just a digital address—it’s your brand’s representation, a 24/7 open shop, and often, the first impression you make on potential clients. This is why I kick-started the […]

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Listen on: Apple Podcasts | Spotify Episode 2 of 4 in the series on Strategic Websites for creative entrepreneurs and small businesses is all about how to get a strategic website. I talk about: Next week, we’ll talk about the pages you need on your website, how they fit into your marketing strategy, and what […]

Episode 40 of How You Pictured It The Choose-Your-Own-Adventure Guide to a strategic website
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Listen on: Apple Podcasts | Spotify This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.   You’ll hear: – Three factors of a great website – strategy, site […]

Episode Cover for How You Pictured It Podcast, Episode 39: Why Your Website Matters

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Today’s episode of our podcast explores the theme of power of choice and change in creating our own reality. The guest of the show is Kayla Burch,  mindset mentor and business coach who shares her inspiring story of transformation and empowerment. She discusses how you’re always making a choice, even when you think you aren’t,  […]

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Listen on: Apple Podcasts | Spotify On this episode of How You Pictured It, we discuss how photographers can effectively use email marketing to reach and engage with their ideal clients. Our expert, Mrs. Vondy, shares helpful tips on how to create valuable freebies, nurture potential clients with a sequence of emails, and keep email […]

Using Email to grow your photography business with Mrs. Vondy of The Email Club
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In this episode, the speaker discusses the use of AI technology in the creative industry and its impact on copyright and ethical concerns. They offer insights on various AI tools such as Chat GPT and Descript, as well as the need for businesses to proactively figure out how to leverage AI to benefit their operations.

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Listen on: Apple Podcasts | Spotify True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands.  We talked about: […]

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In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it’s benefits for photographers. Dawn talked about what AI is and what it isn’t.  We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using […]

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Listen on: Apple Podcasts | Spotify Learn how deleting her Instagram account helped Brittnie reach 6 figures in her photography business.  We talk about: Find Brittnie at https://brittnierenee.com/Instagram: https://instagram.com/brittnierenee_photoFacebook Group: https://facebook.com/groups/capturethechaoscommunityPodcast: https://brittnierenee.com/capture-the-chaos-podcast About Kate Hejde Kate Hejde is the host and creator of How You Pictured It Podcast and Dear Kate Brand Strategy. She helps photographers and creative entrepreneurs […]

Podcast cover How You Pictured It with Brittnie Renee Photography Being Authentic in your business

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Listen on: Apple Podcasts | Spotify In this first interview episode of How You Pictured It, I’m chatting with Colie James about all things CRM and Dubsado for Photographers.  We talk about: Listen in for more! Get the CRM Comparison Guide: https://coliejames.com/crm-comparison-guideSave 30% off your first purchase with Dubsado plus $50.Get The CRM Blueprint Find 2022 […]

photographer education CRM Dubsado

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9 questions to help you get clarity on your brand messaging. The intent is to get you started with your next website but this will help you in any season of your business.

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Listen on: Apple Podcasts | Spotify Audit Your Website On this episode, I’m sharing what your website should be doing for your photography business. We’re going to do a quick audit of our current website to see what’s working and what’s not. A website is a home base for a business, where potential and current […]

audit your website

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Listen on: Apple Podcasts | Spotify Capacity vs. Availability in Your Photography Business: How to avoid overwhelm. In this episode, I’m talking availability vs. capacity. This is a timely episode as we are getting deep into the fall busy season for family photographers across the US. I talk about the difference between capacity and availability. […]

Capacity vs availability episode 25 of How You Pictured It

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Episode 23: Why You Need a CRM (and why Dubsado is my favorite one)
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Do you ever get to a session and realize you don’t even know the names of the people you’re photographing? Or oops, you forgot to send the invoice until this morning so you haven’t been paid?

I’ve definitely been there and felt so embarrassed! There are just so many moving pieces and bits and pieces of communication that have to go out before a session. And when you are managing multiple clients at a time it’s inevitable that you’re going to forget something.
​​
That is, unless you have the right systems in place. When I learned that I didn’t have to have a ton of different softwares to do things like send emails, questionnaires, contracts and invoices, and instead could have a CRM (or client relationship management) tool that would do it all and even automate it? That was a game changer.

On this week’s podcast episode, I’m sharing more about how a CRM helped my photography business and made me look more professional, allowing me to charge those higher rates with integrity. I specifically get into why I chose Dubsado and what I love about it too!
If you need a system in your business to help you get all of those behind the scenes things in place, the Dubsado Summer Sale is on now. You can save an additional 30% on your first purchase on top of the sale price with my code ‘dearkate’.

Have questions about Dubsado and if it’s the right system for you? Hit reply and ask away! I’m happy to help!

p.s.I’m working on some one-click templates so you can have beautiful forms to share your pricing and questionnaires with your clients without all of the design work! Take a sneak peek below!
https://youtube.com/shorts/XgniEwIB7r0
About Kate Hejde
Kate Hejde is the host and creator of How You Pictured It Podcast and Dear Kate Brand Strategy. She helps photographers create a profitable business that fits into their lives. With over 10 years of experience running her own photography business, while raising three kids, Kate believes that business is not one size fits all and that you define your own success. Kate teaches through her podcast as well as through courses, group coaching, and 1:1 mentoring.
Check out Kate Online: Website | Instagram | Tiktok | Pinterest
FULL TRANSCRIPT
When I first started my photography business, I was piecing together all kinds of free software or low cost software to try and keep track of my clients. I was using PayPal for invoices. I was using Google forms or. Jot form or mach forms, all different solutions to try to keep track of contracts and questionnaires. And then my email system was a total mess of all of those things and trying to keep all of those parts and pieces together for clients was a disaster. I was also using PDFs to send clients my pricing information and half the time they didn’t know how to download a PDF or view a PDF and a lot was getting lost in translation. Which is where in stepped, a client relationship management tool or a CRM. I have tried a few different ones over the years. The first one that I messed with was 17 hats. Then I spent a lot of time on Pixify and finally moved into Oh, which is my current favorite and has been my favorite for several years now. So much so that I have become a certified specialist for Dubsado. Today I want to talk to you about what a CRM can do for you and specifically why I love Dubsado. So let’s get into it. One of the biggest things a crm does for you is help you keep track of inquiries and clients with a CRM. Your client inquiries are coming into the CRM and you’re sending out your pricing information, your contract, your questionnaire, your invoice, all of that, from this one program. So your going from all of those parts and pieces from different programs into one software that does that all. This helps you keep all of the parts and pieces for that one client tied into one file basically, within that software. So no more searching through your emails to try to find where that questionnaire was. Did I send that questionnaire? Where’s their invoice? How much did I say I was charging them? All of those things. It’s easy to find right there within your CRM. Number two, is that it also helps you keep track of the inquiries that are coming in. So sometimes you’re getting inquiries into your email and you’re not seeing them in a timely fashion, or you think you’ve responded to them and you haven’t. And. Things kind of get out of order with a CRM. When those inquiries are coming into that software, there should be like a list of your leads or your inquiries that you can then track. And you can keep track of where you are in the process with each of those people as far as booking goes, and it helps you also keep track of, if you are making sure to contact everyone that has contacted you. Third with a CRM is automations. This is huge. For me, especially having the ability to automatically send an email when someone inquires with my pricing, with information for them helps me to take some of that kind of mental load off of myself and make sure that the client is getting a seller experience and getting the information that they need right away. Also with these automations, what can happen is then say the client decides to book. They fill out their proposal or agree to the pricing in whatever way that that CRM works, then you would produce a contract and an invoice for them. And walk them through all of those next steps of getting booked automatically. So it doesn’t have to have that slowed down, back and forth. Between the photographer and the client, it makes it so that everything can run with like less friction and just more smoothly and more quickly. For example, the way that I have my system set up, when an inquiry comes in, I get an email alert, but they also get an automatic email with. Details about my sessions, my pricing frequently asked questions. They can then choose what they want to purchase and what they want to book with me. They can put in a date that they want to book and move to the next step of the process automatically without me ever, having to physically contact them. So, what would happen next is they would receive the contract in the invoice. Once those things are complete. My system is set then to send them what the next steps are in an email. And send them their questionnaire automatically based on their session, date, and all kinds of really cool things that can happen. And it takes, again that mental load off for you. When I wasn’t using a CRM half the time, we would show up to a session and not know who I was taking pictures of. I had the person who had contacted me his name, but I didn’t have the questionnaire because I had forgotten. Or I had forgotten to send the invoice or the contract. I had always forgotten some step of the process when I was doing all of these things individually and without automations. So with this CRM, I’m able to make sure that I get all of the steps in the experience taken care of and I make sure that all of my clients have the same experience and that they have that great customer service from the very get-go. The CRM also helps me to look so much more professional than when I was using those free softwares. And I’m sending things in emails and in Google forms. And with my Google email address, having the CRM helps me to make sure that my clients see me as a professional and shows them that I know what I’m doing and helps me look like I have my shit together. Another great thing about CRMs is that they oftentimes include schedulers or proposals that just again, make it so much easier for the client to see all of the information available, to see your available times and to book without any confusion or without that kind of stop and go and back and forth with you. So let’s get into why I love Dubsado especially. Dubsado is super easy for me to use. I have a very clear understanding of how each piece of the puzzle fits together to give the client the flawless experience that I want. But even on top of that, Dubsado has so much beauty built into it. Everything that I send my client looks beautiful. Put together professional. I can put. Tons of images in the information that I’m sending them so that they can see my work. I can also include videos, which is amazing. When you include video, it just really elevates that experience for the client and lets them see into what you do. You can send them a personalized video through your Dubsado. Proposals with a hello and a welcome, or you could send a behind the scenes video, how you work, you could send a video showing them all of the wardrobe options that you have. Anything that you want to add into your proposals and your forms, and now with the new form builder, that Dubsado has just released those forms are even more beautiful. Your information can go edge to edge on the screen. You can change the fonts. You can change the colors. You can change the backgrounds to be images as well. It’s just stunning how beautifully they’ve put together this form builder and how easy it is really. It’s like drag and drop the different elements to build your forms, how you want them. The
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next
Kate: 7:30
point I want to make about Dubsado, is their automations and workflows are super easy to understand and to put together. The steps needed to make. One thing. I connect to the other are all pretty clear and easy to figure out. It just was something that really worked well for my brain and made sense. I was able to get my proposals and things up and running pretty quickly. There’s still honestly, a lot more that I can do with my Dubsado account beyond what I’m using it for now. I can put more steps in. Follow up things into my Dubsado that I’m not using currently, but even when I’m using it, not at full capacity, it’s so beautiful for my clients. And they see like this level of professionalism with it. The automations and workflows, as I mentioned before, really helped me to be on top of things. I can be someone who easily forgets to do one step or the other and dub cyto helps me to keep track of all of those things. Again, it also helps me keep track of those client inquiries. So I’m not losing people because there were times when I would get an inquiry and I just forget to respond to them. Or they’d email me back and I would forget to respond to that. But with Dubsado, I have a place to look and see where I am with each client and keep track of that process and to follow up with people. So it does help me get more bookings because. I am more on top of all of those processes. As a family photographer, I also am big on mini sessions and I use the scheduler that’s built into Dubsado for those. It makes it so that I can list out all of the times and spaces that I have available for mini sessions and post that to a public page and people can choose which session they want and pay for it. Fill out a questionnaire and book out all right there without any input for me. This has been a huge game changer for me with those mini sessions. I’ve done many sessions. My whole photography career have been in business for 11 years now. So I’ve been doing mini sessions for 11 years and with the schedule, or I’m able to just really send an email to my email list and those fill really pretty quickly now with that scheduler. And I don’t have that back and forth of which times do you have available? Which ones can I take? It’s just quick and easy. People can press a button and buy that session and it helps fill out my calendar and fill out my bank account too, because it makes it quick and easy for everyone. It also shows them what’s available. How many spaces are left and create some urgency too, with having that view of exactly what my schedule is. Lastly is the online contracts, invoices, and questionnaires. Having everything in one place keeps that back and forth to a minimum with your client. And it makes them feel confident that you really know what you’re doing. Your clients in Dubsado will also have access to a client portal. So they’ll have one place that they can log in and see their invoice. They can see their questionnaire, they can see the prep details that you’ve sent them. They can see your Q and A’s or whatever information you want to share with them. And you can share it to this one private place where they can look and get all of those details and not have to go searching through their emails. I know that our email accounts can kind of get overwhelming and busy. And full. So having the Dubsado software to keep track of all of those things for both the client and the photographer is huge.
Kate (2): 11:05
Dubsado is having their summer sale right now, July 18th through the 22nd, 2022. And the plans are marked down to $35 per month or $350 for the full year. You can use my code “dearkate” to save an additional 30% off on top of that. As a specialist, I get to offer you that little additional bump of savings and help you bring your price down. So that you can really save and get started with this. I am excited for you to try it out. If you have any questions about Dubsado dm me over on instagram. I am also working on some template forms for you. Proposals and questionnaires. That will be one click. So you can purchase a template for me, press a button and pull up a beautifully designed form. Into your Dubsado account and use those. So it helps you get started way faster on getting things going.
Kate: 12:01
If you enjoyed this episode, please leave me a review on apple podcasts or a five star review on Spotify. By reviewing the podcast, you make it so that those platforms will share it to more people. And I would truly appreciate it. I will talk to you next week. If you have any questions for me or want to chat message me at dear Kate brand strategy on Instagram or Tik TOK. Have a great day.

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What’s the best pricing model? Should my pricing be on my website? How do I let people know I’ve raised my prices? I’m answering these big questions and sharing more about best practices for pricing your photography in today’s episode.

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Where do we get our ideas about how we should price our photography and set up our businesses? What makes us think that more is better? That in-person sales is better? That there is only one right way to do things?

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In this episode, I’m sharing 5 ways I am making the most of my time this summer. I love summer and spending time with my kids but it can be hard to juggle all of that summer fun with running a business!

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Do you ever feel that internal conflict? Trying to decide if you should pull out your camera and record the moment or just sit and enjoy and be part of it? I’ve personally tended more towards being in the moment but recently had some big shifts in my thinking. Today I’m sharing how losing my dad has changed my perspective on taking the picture.

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This week on the How You Pictured It podcast I’m sharing seven strategies to help get you out of that funk. Mostly, because I’ve been in one recently myself! Here are some of the things I do to start making progress again and get inspired and motivated in my photography business. 

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In this episode, I’m sharing how the person you learn from and the type of education you choose can greatly affect your success. Listen in for  5 questions to ask yourself before choosing your next course, workshop, coaching, or mastermind. 

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Are you someone who dreads editing because you know it’s going to be a big time commitment? You have a hard time narrowing down images for a client’s final gallery and then end up editing for hours on end or comparing two photos that are nearly the same, feeling unsure which one the client will like better?

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Have you heard of the practice of choosing a word of the year? I talk more about exactly what a “word of the year” is and go into my word for 2022 which is Ease. 

Creating Ease in Your Photography Business Podcast Episode

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Have you tried shooting mini sessions in the past only to feel completely exhausted and under paid? This week, we are talking about 3 big mistakes photographers make when in comes to mini sessions and what to do instead. 

do this not that mini sessions for photographers podcast episode
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Listen on: Apple Podcasts | Spotify Photography Business Books In this episode, I’m sharing 7 of my favorite book for business growth and inspiration. I also share my favorite platform for listening to audio books, Scribd. Scribd is a subscription service that has a huge library of audiobooks, ebook, poddcasts, magazines and more. You get […]

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In this episode of How You Pictured It, I’m talking about 6 videos you can create to book more photography clients. These are easiest to create as TikToks or Instagram Reels but you can translate these ideas into video content for your website or other social channels as well.

reels for photographers

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Listen on: Apple Podcast | Spotify The Reset Conference Last week I got to attend a photography conference in Lexington, KY called The Reset Conference. This was year 9 of the conference but my first time attending. In this episode, I share what I loved about this conference in particular and my key takeaways from […]

The Reset Conference Recap episode 10 for photographers
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Listen on: Apple Podcasts | Spotify Boundaries for Photographers One of the best parts of running your own business is that you get to set the rules. In this week’s episode, we are talking about the boundaries you need in place in your business and how, oftentimes, saying no to something opens you up for […]

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Listen on: Apple Podcasts | Spotify Outsourcing for Photographers In this episode, we talk about outsourcing as a method to save time and keep you doing the work you love to do in your photography business. Oftentimes, we immediately think about editing when it comes to outsourcing for photographers but there are so many other […]

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Listen on: Apple Podcasts | Spotify Photographer Pricing In this quick episode, we’re talking about nine signs that it’s time for a pricing change. Raising your prices can be really scary, but there are so many signs that it is time to make that change and take that leap. I walked through 9 signs that […]

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 Listen on Apple Podcast | Spotify Automations for Photographers In this week’s episode, I discuss finding a work-life balance within your photography business. Spoiler alert: it’ll never be completely balanced. But that’s okay! Your work is an integral part of your life. However, there are steps that we can take to automate our daily tasks […]

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 Listen on: Apple Podcast | Spotify You may have heard that IPS (In-Person Sales) is the only “real” way to make money in our industry. IPS is the process of selling prints and products to the client during an in-person meeting.  In-person sales is definitely not for everyone and I’m speaking from my own personal […]

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Listen on: Apple Podcast | Spotify In this week’s episode, I talk to you about why blogging is a great avenue for photographers to market themselves. Personally, I’ve been blogging for many years (since 2011!) and it’s been a great way for me to get in front of a variety of clients, whether they’re new […]

blogging from photographers podcast episode cover
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Pricing can be such a struggle when it comes to your photography business and I want to help alleviate some of that unnecessary stress and uncertainty. There are some common mistakes that photographers make when determining what to charge clients — and in this week’s episode, I’ll be breaking them down for you.

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Listen on: Apple Podcast | Spotify  In this week’s episode, I talk about the strategy that I personally use to set up my booking calendar for the year. By removing some of the guesswork for myself, I’m able to determine how many clients and sessions I need to take on to meet my goal income.  […]

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Listen on: Apple Podcasts | Spotify  Have you ever felt a little embarrassed by how hard you have to try to make your photography business work? Have you felt that struggle to get it off the ground only to have friends and family talk to you like it’s a little hobby you do on the […]