52: Harnessing Pinterest for Sustainable Business Growth with Laurel Vines

 In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.

When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.

Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources. 

00:00 Introduction and Guest Presentation

00:38 Building a Sustainable Business

01:29 Adapting Business to a Nomadic Lifestyle

02:34 Exploring the Power of Pinterest

04:03 Pinterest for Different Business Types

05:06 Evolution of Pinterest

07:45 When to Start Using Pinterest for Business

09:27 Pinterest as a Search Engine vs Social Media

12:58 Optimizing Pinterest Account for Search

16:32 Promoting Content on Pinterest

17:57 Do's and Don'ts of Pinning

25:12 Closing Remarks and Takeaways

Find Laurel at vineyardcreativeco.com
Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide
Pinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclass

Book Recommendation: Profit First by Mike Michalowicz
Also Mentioned: Val Marlene Creative

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