In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing.
When it comes to Pinterest, it's not your typical social media deal. It's all about keywords and fresh content, and Laurel's got some fantastic tips to up your Pinterest game and boost your visibility.
Plus, she'll share insights on how Pinterest is changing, using images and descriptions strategically, and her favorite business resources.
00:00 Introduction and Guest Presentation
00:38 Building a Sustainable Business
01:29 Adapting Business to a Nomadic Lifestyle
02:34 Exploring the Power of Pinterest
04:03 Pinterest for Different Business Types
05:06 Evolution of Pinterest
07:45 When to Start Using Pinterest for Business
09:27 Pinterest as a Search Engine vs Social Media
12:58 Optimizing Pinterest Account for Search
16:32 Promoting Content on Pinterest
17:57 Do's and Don'ts of Pinning
25:12 Closing Remarks and Takeaways
Find Laurel at vineyardcreativeco.com
Free Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide
Pinterest Profile Blueprint Masterclass: https://vineyardcreativeco.com/pinterest-marketing-masterclass
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