Spending More Time Marketing Than Serving Clients?
Let's build a website that changes that.
- No more guessing what to write.
- No more wondering if your design looks "right."
- No more getting stuck alone with a half-finished site.
Step-by-step lessons, templates, AI tools, AND a real person to help when you need it.
Launch in as little as 4 weeks (with 9 weeks of expert support to get it right).
You Know Something's Not Clicking
- Someone emails you with nothing more than: "How much?"
- Friends promise they're sending referrals, but you never actually hear from them
- The inquiries you do get are for services you don't even offer anymore
- Or worse — you don't get inquiries at all
So instead of spending your time on the work you love, you’re stuck editing reels and scrambling for your next piece of content — just to get noticed.
The good news? Your marketing isn't broken — your website just needs fixing.
Because when your site doesn't clearly explain your offers or show the right people why you're the perfect fit– all your marketing has nothing solid to stand on.
"I already tried building my website myself."
→ Spend weeks searching for the perfect template.
→ Go cross-eyed picking fonts and colors until they all blur together.
→ Open 17 tabs of tutorials, need 57 more to get your questions answered.
→ Move on to picking photos: Smile or grin? Pink or magenta?
→ Cram every detail about your business into tiny text boxes that just don’t fit, even at 6pt font.
→ Keep tweaking and guessing, hoping the next change (or the stroke of midnight) will magically make.it.click.
→ Oh well, done is better than perfect, right?
→ Hit publish.
→ Wait.
→ Hesitate.
All that work… and deep down, you know it doesn’t do your business justice.
But I get it — right now, you’re probably thinking…
You already know another template isn't going to fix this.
And dropping a minimum of $5k to outsource?
That doesn't feel right either.
What you actually want is ease in your marketing, so you can get back to the work you love.
That looks like:
That's what happens when you DIY your site the right way.
You don't just end up with a prettier website. You end up with a foundation that makes the rest of your business easier.
In your message, so people immediately get what you do and why it matters
Clarity
Confidence
To share your site proudly, knowing it sounds like you and attracts the right-fit clients
Simplicity
In your marketing, because once your site says it clearly, writing an Instagram caption or explaining your offers finally feels easy
Flexibility
To update your site — change your prices, add a new offer, swap photos — without waiting on or paying someone else
*with a 4 payment plan
Take the guesswork out of building your website. I've already mapped it all out for you.
You don't need to waste more time piecing things together from templates and tutorials. I've done the hard work of figuring out what actually makes a small business website bring in clients — and put it all into a clear system you can follow.
"I already got a new lead a little over a week after launching!"
"My website needed a huge overhaul. Kate was able to help me with everything from targeting my ideal clients to nailing my messaging on each page. Every single part of my website got a major glow-up."
"The skills and knowledge I gained through Brand Base Camp are invaluable"
"The process was smooth and stress-free, thanks to Kate's step-by-step guidance. Now, my website not only looks fantastic but also truly reflects my brand and the quality of my work. It's more than just a site; it's an extension of my business that attracts new clients and makes a great first impression."
-Jennifer P., Photographer
-Lauren H., Realtor
Whether you're building your first website or finally fixing the one that's not working...
You need Brand Base Camp.
This works for coaches, creatives, consultants, bookkeepers, planners, designers, photographers, realtors, and more.
If you run a service-based small business, this was built with you in mind.
In as little as 4 weeks, you'll:
Showing Up
Site Design
Strategy
Figure out exactly what to say on your website and write the words that truly connect with those perfect fit clients.
Design a Website That Converts: Create a beautiful, professional website that reflects your brand, builds trust with visitors, and turns them into paying clients.
Get Found Fast: Learn the SEO essentials to rank on Google so ready-to-buy clients find you quickly. Now that's a website that sells for you!
Your new website will work for you 24/7—selling your services and freeing you up to do more of what you love (and get paid for it).
How Brand Base Camp Works
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Follow the step-by-step lessons across Strategy, Design, SEO & Launch — so you build with confidence instead of guessing
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Use the worksheets, prompts, and templates to make decisions simple without ending up with a cookie-cutter site
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Get unstuck fast with AI tools and Canva templates that give you pro-level results without the learning curve
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Submit questions anytime through the support system and get expert feedback when you need it
💡This is Done-WITH-You, Not DIY Alone
You get the frameworks, the tools, AND ongoing support. Submit questions anytime through the support portal and get expert guidance. Build at your own pace with help whenever you need it — it's like having a website coach on call.
And As a bonus, you'll also get:
When you're done, you don't just have a "finished" website — you have a site that grows your business, helps your dream clients see why you're the right fit, and frees you up to do more of the work you love.
This is a done-with-you program. You're building your site, but you're never doing it alone.
meet your
Camp Counselor
I started my business as a photographer with a baby on my hip—and I've been exactly where you are.
I've Googled "how do I make my website look less... weird?" at 2am.
I've begged YouTube to explain "how to move this thing without breaking everything."
And honestly? Half the time I didn't even know what to search for—I just knew something felt off.
Then I finally figured it out. I learned the strategy behind websites that actually work—and my site started bringing me clients from Google. Real inquiries. Without me posting on Instagram every day or scrambling for content.
That struggle? It made me the perfect teacher for DIY-ers. I remember what it's like to not know what questions to ask. I explain things in plain English, with no skipped steps and no confusing terms.
Now I help business owners like you do the same. I have past students telling me "I get all of my inquiries from Google now"—just like I do for my photography business. Their websites are finally working for them, 24/7.
Hi, friend! I'm Kate!
- You're ready to start getting inquiries and sales from your website.
- You're tired of feeling like the full-time marketer for your business instead of focusing on the work you love
- You're ready to take charge of your site, but don't want to waste more hours on trial and error
- You want a process that makes your site work for your goals and attracts your dream clients
This is for you if:
Brand Base Camp Includes:
2 simple ways to uncover what your dream clients really want, so you quit wasting time guessing and make them feel like you really "get" them.
Market Research Kits →
Bite-sized, easy-to-search videos that walk you through every step — so you can quickly find answers, learn at your own pace, and skip the YouTube rabbit hole.
Video Library →
Step-by-step systems that show you exactly what to do and when, keeping you on track and out of overwhelm from start to launch.
Implementation Plans →
Plug-and-play frameworks, so you can get crystal clear on your brand and copy without the blank-page headache.
Worksheets & Templates →
Ready-to-use social graphics that make sharing your new site effortless — so you can celebrate your launch confidently and keep your brand consistent everywhere you show up.
Launch Graphics →
AI tools trained on the same systems you’re learning — so they actually understand your business and workflow. Use them to brainstorm, design, write, and build faster without sacrificing quality.
AI Tools & Trainings →
Offer Clarity, Brain Dump, Website Writer Workbook, Brand Kit
Interview Qs + AI Prompts
Fast-Track Calendar, Launch Checklist, Weekly Next-Step Emails
Canva Templates
Custom GPT Brand Guide Builder, AI Mood Boards, Custom Stock Imagery, AI for Showit Coding
20+ lessons across Strategy, Design, SEO & Launch
Premium Showit Website Template:
Your Head Start
Choose a premium template from my personal template shop—designed with strategy, style, and DIYers like you in mind.
Skip the blank page and plug your copy right into a layout that’s already set up to sell—so you can launch faster and feel proud of your online home. ($597 value)
Camp Counselor on Call:
Your Safety Net
This is your secret weapon for actually finishing your site.
You’ll get three private 20-minute calls to use anytime during your 9-week support window—whether you’re stuck on strategy, second-guessing your copy, or just need someone to point you in the right direction.
It’s like phone-a-friend, but with someone who’s been down this trail before—and has the map in hand. ($300 value)
The Blogging Mini Course:
Your Next Step
What happens after you hit publish? Learn how to keep your site working for you by sharing helpful content that builds trust, brings people back, and helps them take the next step.
You’ll also see how to reuse what you write for emails and social—without starting from scratch every time. ($197 value)
And the Bonuses to get you launched faster!
Website Writer AI:
Your Blank Page Buster
This AI assistant helps you write your website faster, with guidance at every step and tried-and-true copywriting formulas leading the way.
From finding the right words to getting unstuck when you're too close to it, this tool helps you sound like you—just clearer, more confident, and focused on turning visitors into clients. ($200 value)
BONUS
BONUS
BONUS
BONUS
Past Campers Say:
This sounds amazing but is it just for photographers?
Nope! Brand Base Camp was designed to help all service-based small business owners. I do have 13 years of experience running a photography business but I've also worked with business owners in many other industries!
I've worked with: wedding vendors, coaches, course creators, photographers, planners, organizers, bookkeepers, consultants, realtors and more! The content is all tailored to the students inside.
I AM COMPLETELY READY, BUT THE MONEY SCARES ME!
Here's how it helps me to think through biz investments: How much is "saving" money actually costing you? How much are you paying for a website that's really just a business card in a sea of business cards on the coffee shop bulletin board? How much MORE could you make every year with a site that brings in WARM leads ready to book? How much could you increase your prices if your website reflected the quality of work and the service you actually provide? If those numbers outweigh the investment, then it's clearly a sound business investment.
Plus, you can break the cost up into 2 or 4 payments!
HOW LONG WILL THIS TAKE ME?
You’ll choose between a 4-week fast track or a 9-week paced plan—so you have structure to follow, but flexibility to make it your own.
You’ll get a step-by-step plan, weekly check-in emails, and simple tools (including AI!) to help you move forward faster—without burning out or second-guessing. You’ll always know your next step, and you’ll never be stuck doing it alone.
And if it takes you longer? That’s okay too. You’ll have lifetime access to the content, so you can go at your own pace and come back anytime you need.
IS THIS JUST FOR SHOWIT?
Yes, and no. Showit is the recommended platform for this course. I've chosen to work with Showit for it's ease of use, customizable nature, and excellent SEO capabilities.
All of the tech and design tutorials are based on Showit.
But, if you have another platform you love, the strategy, copywriting, and frameworks can still be applied! You'll also still get my feedback on the design as well as copy and layouts.
I'M NOT TECH-Y! CAN I STILL DO THIS?
Yes! We’re building your site in Showit—a platform I chose specifically because it’s incredibly user-friendly. No code required, just drag and drop.
And the drag-and-drop features are fully customizable—no design restrictions or locked templates.
If tech has ever stopped you before, you’ll feel right at home here.
And if you get stuck? You’ll have access to the support portal and one-on-one calls you can schedule during your 9-week support window—so help is there when you need it.
I'M A NEW BUSINESS. I DON'T HAVE COLORS OR A LOGO ETC. IS THIS TOO ADVANCED FOR ME?
We'll walk through choosing visuals to represent your brand no matter what stage you're at!
But first, we'll figure out your brand messaging and positioning so we can choose well!
We'll find the common thread that ties you to your dream clients and back up your messaging with visual that seal the deal!