55: How to Procrastinate Well with Liz Wolfe

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Podcast cover featuring Liz Wolfe and Dear Kate Brand Strategy for episode 55 of How You Pictured It, How to Procrastinate Well

We’re talking procrastination today.

In this episode, the I’m chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she’s built her business to fit her life just how she pictured. 

Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well. 

Topics by timestamp:

00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts

Find Liz:

Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/

Other resources:

Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast

Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard

Follow Dear Kate Brand Strategy on Instagram
Learn more at howyoupicturedit.com

Kate: 0:14
Today’s episode is perfectly timely for the end of the year. As we start to look forward to what we’re going to do next year, what changes we need to make and what things went well. And our business this year and maybe those things that didn’t go so great. Today, I’m talking with Liz Wolfee of Liz Wolfee coaching, and we’re talking about procrastination. This conversation was so good. I loved hearing all of her tips and ideas around this. We talked about why you procrastinate ways to get out of that and how to procrastinate. Well, All right. I am here today with Liz Wolfe of Liz Wolfe Coaching. I’m so excited to talk to you today. Liz, can you go ahead and give just a brief introduction to who you are and what you do?

Liz Wolfe: 0:53
Yes, thank you Kate, for having me on. I, my name is Liz Wolfe and I live in New York City and I’m a business coach for entrepreneurs, and what I do is I help, especially starting out entrepreneurs. So newer entrepreneurs launch and grow an abundant business.

Kate: 1:10
And you started in a different career, correct?

Liz Wolfe: 1:14
Well, let’s see. How many careers back? Do you want me, do you want me to go? Uh, I did. I did. Yeah.

Kate: 1:22
you were in kind of a corporate position previously and then you moved into entrepreneurship. What made you make that jump?

Liz Wolfe: 1:30
Well, the back, back, back, back backstory is that I grew up on a sheep farm in Western Pennsylvania and we were very entrepreneurial. We had a cottage industry essentially selling wool products, and that’s a very short story to a very long story. That’s a short sum summary of a very long story, and I was actually a photography major in college. So I left thinking I’m gonna be an artist, and then I decided, no, I like music. So then I came to New York City to do music, and then I got into the computer world. I got, this was in the late eighties, early nineties, when people don’t realize this as much now, but you know, things like learning Excel or using a CRM system were very, very impactful. Like it was scary to people even just. Using the internet. So I had a illustrious career for 20 years, uh, really coaching people in technology, in the technology world. So I had a couple of very big clients who needed B to teach them how to use technology and. Then, so actually I had my own business, but it was all corporate clients. was very corporate in nature. So I spent a lot of time in corporate meetings, just like lots of people I’m sure that are listening to this, and I just decided, you know, technology, I mean, it’s matured and I just don’t have the same passion for it as I used to. But what I was always passionate about and am very passionate about now, is helping people with their mindset around how to be successful and abundant, especially as this is especially applicable to entrepreneurs, because we’re constantly being challenged by. Thoughts of inadequacy around how we’re gonna make ourselves be successful and, and live the life we love. So I broke free of that tech world and focused all my energy on being the best coach I could be.

Kate: 3:35
I love that, and it sounds like you really had an entrepreneurial start, like you’ve been part of that entrepreneurial world from an early age. That’s really cool. Um,.How have you adapted and built your business to fit the life that you want?

Liz Wolfe: 3:51
Well, even when I was young, you know, I was growing up on the farm. My mother worked very, very hard. By the way, it was my mother’s idea to help this farm, not my father’s. Uh, we worked, she was very hard worker and also a very talented fiber artist. In other words, she, she was very creative, artsy, right? So you have to know that I had a very strong role model with a, from a woman who was basically, at that time you were, you were a housewife with when you had children in the late fifties, early sixties. So, I. Always knew that I wanted to be available to my children, should I have them? I do not like when somebody can tells me I can go on vacation or go to my kids’, you know, fifth grade play or something like that. And just the idea of wanting to, like I, I own a townhouse in New York City, so we have both our office here, we, we bought. A house that could accommodate our office. I work with my husband, so he’s part of this too. And we live and work here. So I have zero commute. Uh, and I just liked the idea that I could leave my house at three o’clock to walk down the hill, to pick up my daughter from the bus, walk back up the hill and be here and have freedom. I, I think that more than money, people really want freedom. I think that’s. Money. People think money will bring them freedom, but really what they want is freedom.

Kate: 5:25

Liz Wolfe: 5:25
If they could do it without money, they’d do it more.

Kate: 5:28
What was the, the shift from that, more corporate coaching to, um, this entrepreneurial world, do you feel like that has helped, uh, get you closer to that ideal of freedom?

Liz Wolfe: 5:42
Yes. Because even when you have large clients, like what I had, I mean, I had, one of my biggest clients was a e television, and I worked with them for very long. Like I was basically was their training manager. I was essentially had a full-time job while having a full-time job of, of having my own business. And it’s really about, it feels like more about choices. Like when I had my baby, my first baby, I was. I did not take three. You would think, oh, well, Liz, you have your own business. You can take three months. No, I did that. I got back as fast as I could, and I did that because I was afraid of losing that position. I didn’t know how much they could tolerate of me being away, and I wanted to keep them as a client. I. By the time I had my second child, which was like three or four years later, I was like, nah, I don’t care about that as much. And now, I mean, I, I literally never have to answer to anyone except maybe my husband a little bit about where I’m going or what I’m doing. I design the whole thing

Kate: 6:46
I love that. That’s awesome. Well, today we’re gonna talk specifically about procrastination. You’ve written a really, uh, great article about it. How do you see procrastination showing up for entrepreneurs? I.

Liz Wolfe: 7:00
Well, the biggest reason for, I’m just gonna answer the question everybody has, which is why am I procrastinating? And the biggest reason people procrastinate is resistance. And the biggest lie we can tell ourselves is that there’s something wrong with us and we think, oh, I’m not disciplined enough. I don’t have good time management skills. I’m lazy. That’s a very common one. I, I know very few entrepreneurs that are lazy. That’s just not our style. We’re not lazy. What? But we don’t understand when we, we have this feeling of being stuck, like, well, why aren’t I getting it to why, why am I leaving it to the last minute? And what we do is we tell ourselves stories like I’m just not disciplined enough. And then we work on the wrong things. We work on. How many of you out there, raise your hand if this applies to you. Have ever thought, okay, I’m gonna time block, I’m gonna just time block my days. Or you say, okay, I’m gonna, I planner, I got a planner and I’m gonna write everything down every day. And we just keep coming up with more systems. Now I like to look at systems like a very good tool in your entrepreneurial toolbox. Systems are great and you do need to figure out systems that work for you. And to be honest, I change my system sometimes. Like sometimes I need to just write everything down on the whiteboard and see what I have. And sometimes I do need to time block and I have a lot more to say about that type of working. But if I’m not doing it, here’s the secret. People don’t do what they don’t wanna do. I know I just said something really obvious and I’m gonna follow that up with something else really obvious. When you don’t do it, it doesn’t get done. So if you’re not, if you, if you don’t understand why you don’t wanna do it, even though you say you do wanna do it, then you get, this is where you get stuck. So the way that I coach people around this is I ask very simple question. What is, what is it that you are resisting? If you ask yourself that question, what am I resisting then? Typically you get a lot closer to the feelings. Like, well, I’m afraid that if I, uh, run a webinar that no one’s gonna show up and I’m resisting feeling like a failure or, um, uh, it’s hard and I don’t, big reason we don’t do things is we don’t understand. We don’t know how to do stuff. Learning curves, technology, right? This is all the stuff. So if you can ask yourself, rather than berating yourself for not being better at what you are doing and managing your times and your systems, if you could ask yourself, what am I resisting you, it will reveal to you where, where you should put your focus.

Kate: 9:51
So when you figure out what, what it is that is causing you that resistance, how do you go about correcting it or what changes do you make to get past that procrastination?

Liz Wolfe: 10:02
Well, I have my customer journey with my clients. When I work with my one-on-one is three parts. The first one is vision. You always have to know what you want. If you don’t know what you want, uh, what that’s like getting in the car and just starting to drive right. You know, we always put in a little GPS system. The second thing is, once you know what your vision is, you can have strategic action that could take you closer. Now, a lot of people will stop there and they’ll say. Okay, I’m in action now and so I should be getting results, right? And the results are great, but the real value of getting into action is specifically so that you can uncover what those resistances are. So we’re not really talking about the whole first two parts in this conversation, but if you do know what you want, a thriving business that’s making six figures a year and. Allows for time and money freedom. Let’s just say it’s pretty generic, one that’ll fit everyone. Then you say, well, I know what I need to do. I’ve never met an entrepreneur when I said,’cause they think they’re coming to me to help them to figure out what to do. I’ve never, uh, so this is what I do. I’ll say, all right, so, um, yeah, so tell me what, what would your first actions be? Everybody knows what I, well, I really gotta work on my website, or I gotta do that. Okay, now we get to why aren’t you working on those yet? And that’s what I call the hidden barriers, where once you get into action. Have you ever noticed that how you imagine something is, and the reality of how it turns out, is often a lot different, right?

Kate: 11:38

Liz Wolfe: 11:39
So in my fantasy, in my, in my imagination, I’m, I’m making so many sales calls a day, or I’m working on that blog post, or I’m talking on a TED stage, or whatever it is. But in, when I start to do it, I have a lot more challenges that come up, and those are the, what I call the hidden barriers. 90% of those are mindset issues. Talking yourself out of it, listening to your non-supporters tell you why it’s not gonna work. Uh, any, any fears that are gonna come up for you around what it’s gonna mean as a reflection of you as a failure or a success. All of those old misconceptions about what it means to. Ask for money, you know, all of those things are gonna start to come up. So getting into action, but then you gotta, it’s not, you know, how they say it’s insanity is doing the same thing over and over again and not get and getting, you know, same result. But there’s, that’s, there’s more to it in that you are going to get the same result unless you take some time to examine what those fears are that are coming up.

Kate: 12:50
Yeah. Yeah. And so that’s really that first step too, like overcoming the overwhelm. That’s kind of getting you into that procrastination phase. Um, can you tell me about a time that maybe you’ve helped someone through this?

Liz Wolfe: 13:41
One example that comes to mind is, um, procrastinating about submitting invoices. So a lot of people say, Hey, I really want more money. And then you say, great. Have you invoiced your clients? You know, a lot of people are behind in billing. You would think that that would be the first thing everybody would do. In fact, I’m a little sheepish to admit right now that, uh, actually. There’s a couple people that have been meaning to email for a few, you know, maybe at least a week. But Thanksgiving came along and I didn’t do it. So again, you, you know, the, the conversation that I had with this person who was three months behind on their billing represents thousands of dollars. You know, that’s a lot of money. And, and then it takes time after you bill them for people to pay you. Have you ever noticed there’s that additional delays? People don’t wanna get rid of their money? So in that example, you know, again, I, here’s, here’s the method that I use. First of all, you’ll say to me, I need to do my billing. And I’ll say, you’re right. You absolutely need to do your billing. Okay. So I’ll write down on my little doc that I’m keeping track of. Kate’s gonna work on her billing. And then the next time I talk, I say, so Kate, how’d you do on your billing? I say, oh, I didn’t do it. So it’s, I think, pointless to then say, okay, well let’s just put that on the list for next time. Because if we put that on the list for next time, you’re just gonna come back and say you hadn’t done it. So that’s when the conversation about resistance comes up. And so in talking through it essentially, uh. You know, here in this particular person’s example, she was afraid because the amount of money was in the several thousands of dollars, and she was afraid that if she submitted that it would come under scrutiny because there is certainly a thing where certain level of money people are just kind of pay it. But after, you know, four or 5,000 or$7,000. Suddenly your work is coming under a lot more scrutiny and she had some underlying concerns that, that the client would be unhappy with it. So the, you said it even just a moment ago, you know, let’s getting overwhelm comes from lack of action, not being in action. And so you wanna think, what is the smallest action I can take?’cause I haven’t taken the big action. So what’s the smallest action I can take? That will get, you know, it’s like striking the match or pressing on the gas. It’s like gets it started, gets that freight train moving because a lot of times once you do that first thing, you will then want to keep going because it’s small enough that you had success with it. People think that success comes from discipline, and I believe that discipline comes from success. It’s actually opposite. You’ll be more disciplined when you have successes under your belt,

Kate: 16:45
Let’s, let’s stop for a second and say that again. yOu’re saying discipline comes from success. So you’re feeling successful, um, it makes it easier to continue to do that disciplined thing.

Liz Wolfe: 16:58
Absolutely right because I think we have it backwards. We, we look at other people, you know, like my husband goes running every day or every other day and he swims every day. A lot of people would say, oh, he is, you know, he’s so disciplined. He does that well. He’s also been doing it for a really long time, and he is been very successful at doing it. So it’s a lot harder to get started with something than to continue doing it.

Kate: 17:27
right? So like when you see the results from the running or the swimming, it makes it a lot easier for your brain to say, yes, let’s do that. Um, and stay disciplined with that action.

Liz Wolfe: 17:38
Yeah. It’s, uh, here’s another good example is a lot of. I mean, a big part of our building our businesses is talking is, is prospecting. Talking to prospects, either not so much social media, because that’s really, you don’t get a lot of clients from social media unless you do, and I’m glad you do if you do. But for most of us, we have to make direct contact with people. People are not seeking us out, we are seeking them out and. So why would I procrastinate? Why would I procrast? You just gotta ask yourself a question. Why would I procrastinate something that is going to bring me money if I do it? Why would I do that? That seems so silly. It’s the same thing for billing. Why would I procrastinate something that, so there has to be something else there, right? Well. I’m afraid of rejection. I don’t wanna be rejected. I’m afraid that, uh, that won’t be, I won’t be good enough. I’ll feel awkward, I’ll look pushy. Uh, you know, there’s all those types of things. So that’s why I’m procrastinating. It never fails that, you know, listen, I’m not, you know, I’m not like a genius at not procrastinating. I sometimes procrastinate too, and I usually can feel the anxiety starting to come up. When I keep thinking, oh, I didn’t follow up with that person. Oh, I didn’t follow up. Oh, I didn’t follow up. So I can’t tell you how many times I’ve just been like, ah, I’m just gonna follow up. And I pick up literally the phone. I don’t wanna do that anymore. I pick up the phone and I call them, and then they’re very receptive and happy to talk to me. Now I wanna make more calls, right? Because I just talked to’em. Well, who else can I call until you get on a roll with it and then it. You’re, you’ll feel much more inclined. It’s more about motivation than discipline.

Kate: 19:23
Okay. You mentioned something about time blocking planners, those tools that we use sometimes to get out of procrastination, and you mentioned that you had some more to say about it. What, what are your thoughts on those tools and things?

Liz Wolfe: 19:37
Okay. There’s three types of people. People work in these, one of these three ways, time-based task-based or target-based time-based people are the people that like that pull up their calendar, they print out a planner, they have it and they do time block their days. There’s people that do that very successfully. They time block their days. They say, okay, I’m gonna, you know, every day from eight 30 to 10 30, I’m gonna make calls, whatever. Okay. And those will be typically also people who will have reasons to have their schedule filled. Like I have a lot of clients that I have to, I’m very particular about my calendar, so I have to specifically block out time to do the creative work. Many of us do not do this. I highly recommend you gotta block out the time. Every Tuesday from 10 to 12, you will find me writing because I have a writing group and I do all my content. It’s only two hours a week that you’d be amazed at how much I get done. So time blocking. This, and I have more to say about that, but I’ll tell, explain the other two. Other people like to write out law tasks and check them off. Oh, did it? Did it, did it? Okay. That’s very satisfying to know that those things, I have a whiteboard and I erase it. Like, yeah, did that. Okay. Target based are people that will work under deadline if they have a target. To get something done. If it’s too open-ended. If there’s no deadline, you are not going to ever work on it. Right. Okay. Okay. Yeah. So I am also inclined towards, now I’m sure everybody’s hearing a little bit of themselves in each one of these things. I am the most inclined to ta, uh, target, and that’s why I will do things like say, well, I have, I’m gonna send an email every Thursday. That’s how I know on Tuesday what I’m gonna be doing. I’m gonna be writing my email for Thursday. If I said I could send my email on Tuesday, Wednesday, Thursday, or Friday, I’m never gonna do it right then. It’s gonna be the following Tuesday, Wednesday, Thursday. Okay? Now, what I have found from myself personally, that there are times when I need to use any one of those things. So. I do work on target base for the most part, but as I just said, I have a calendar that gets pretty full. So I have, I have to schedule in things that I really wanna get done. And the last thing on that, that I’ll say before ask if I you have any questions about it, is free time is not your friend. You do not want an open calendar. Do you ever have a day where you’re like, I have so much time today, and then you get to the end of the day and you, you feel like, what did I get done? So it’s good.

Kate: 22:40
I’m gonna, I’m gonna fight you on that one a little bit because I do feel like there should be days where you don’t get anything done too, So, I, by, uh, another person that I’m friends with, Sabrina Gehart, she talks about having white space on your calendar

Liz Wolfe: 22:55

Kate: 22:55
where it’s just open for you to not do anything, and that’s okay too. And having that. That space is an important part of like the creative process, I feel like too. Would you agree with that?

Liz Wolfe: 23:07
Yeah, I would definitely agree with that, and I don’t mean fill every hour of every day. What I mean is that some people think, oh, if only I didn’t have a job, I would have, I would be able to control all the time in my day and so many hours, and I could just do anything I want all day long, every day. That’s what I mean by free time isn’t your friend. So let me, maybe I need to rephrase that for future, um, unstructured time, unstructured productive time. Isn’t your friend

Kate: 23:38

Liz Wolfe: 23:39
have free time so you can go do the things you wanna do? For sure.

Kate: 23:43
But yeah, I get it. I get it what you’re saying. Totally. Now that having just like no plan is going to you nowhere,

Liz Wolfe: 23:52
Right, having no plan and no structure. And so it’s helpful to start by a lot of times, again, if I’m coaching a new entrepreneur, they have this recent like void that opens up and you can also spend a lot of time doing what you would call busy work and and say, well, what did I do? So it is good to act like you have to do certain things certain times of the day. You know, I have to, I mean, you schedule them in your day and do that time blocking. Until you can get into a flow.

Kate: 24:22
Yeah. And I can see that the, that the time blocking and the tasks list are really important for the targeted person still. Um, because sometimes you have more than one target and having to fit all of those targets and goals into one week, it’s not gonna happen unless you go in with a vision and a plan, um, and be strategic about it. Let’s talk a little bit more about that targeted, uh, person and how maybe like the dopamine hit of having like a structured, you know, the the thrill seeking part of procrastination. So

Liz Wolfe: 25:01

Kate: 25:01
someone might procrastinate to the last minute to get that kind of like excitement over the project. Is that something that you see happening?

Liz Wolfe: 25:10
Yeah, so this is a funny thing. I mean, many of us, either in high school or college or whatever, we, we do the thing where we imagine that we will be so organized and get everything done in our little milestone project plan, and then we procrastinate and then we get to the part where we are. So close to the deadline, and then we rush through it by staying up all night or you know, just cramming everything in and then at the end we’re exhausted, but we feel so good because we accomplished it. And then unfortunately, sometimes we do really well with that. And then we go, that was fun. And so we, we think that that’s a, a thrill, right? That really, that we get that dopamine hit. Um, what I always like to say about that is. I will literally have people justify to me that they do work better if they’re under pressure, and to which I will reply. I’m not gonna argue with you, I’m just going to point out that you don’t know because you’ve never tried it the other way. You don’t know if your work would be like that much better because of the fact that you. I actually had a relaxed amount of time to work on it, and what I have found for myself is that having, you know, again, everybody’s done this right? I, what I’m trying to do is push where I start to get anxious about the deadline I. Farther away from the deadline. So that, let’s say I, um, I just did a five day abundance challenge and it started on a Monday. Well, there would’ve been a time when every day I would’ve been like preparing for the next day, preparing for the next day, preparing for the next day. But now I was like, yeah, but I, now I’m starting to feel anxious about not having it prepared the previous week. Still have the same anxiety, still feel the same pressure, but I have longer. So I feel so much more relaxed when I’m actually going through the process of doing it because they’ve the time to do it the right way. So I want to encourage people to have that experience as well.

Kate: 27:18

Liz Wolfe: 27:18

Kate: 27:19
With that. As entrepreneurs, we don’t have anybody telling us when something is due all of the time. How do you go about finding that accountability, setting deadlines? What do you do to make that work for you and your business, and how do you help your coaching clients with that as well?

Liz Wolfe: 27:36
Yeah, you have a really good point. Well, as a coach, I am what I am, the accountability for my clients, and I’m very specific about asking. What are you going to work on next? And by when are you gonna have that? So it’s very good to have a relationship with that type of person. A lot of people, when I’m talking to them at the beginning, just as prospects, they will say, I need accountability. There are people in the world, my husband is one of them who will say, I’m going to do something and then do it. Even though no one is noticing. There are definitely people out there in the world that that do that. Other people need are more of what they would call an obliger, which is somebody who needs to be obliged to to someone in order to be accountable. So. F. That’s who I am for my clients and it’s very effective. People will come and they’ll be like, oh, it’s been a couple months and I’ll feel like I’m making progress. And then it gradually they start to make more progress.’cause I’m gonna ask you every single time, I’m never not gonna ask you whether you did whatever you said you were gonna do. So that’s for other people. As far as myself, I mean, I have an accountability buddy. That’s another way to do it is get what we call an accountability buddy. And so someone else to be accountable for, of course they have to also be accountable to you so that you feel like there’s, like, it can’t be a thing where they say, ah, I didn’t do mine and now you’re going, well, I didn’t you if you didn’t do yours, why do I have to do mine? I, you know, so it has to be that empowered relationship. Uh, but again, I would say the most powerful motivator for me is success. And the method that I use is I will schedule myself. I have a little team, so I’ll let everybody, it’s public. I let everybody know I’m gonna do this, and now I’m a little embarrassed if I don’t do it. So I do it.

Kate: 29:37
That’s great. And I love your, your writing time, your two hour block a week. That’s smart too. And you have some accountability there as well with your group. That’s awesome. Um, is there any way that we can procrastinate well or turn it into something that is a productive tool?

Liz Wolfe: 29:56
Yes. Well, there’s a lot of times when you shouldn’t be doing the thing you think you’re procrastinating about anyway. Um, where you. What, what we would call productive procrastination. So this is something that we do is as we think, oh, I should be writing my book. We say, but I also should be, uh, cleaning my house. Or, you know, I have a used to, I just got rid of it, but a cloth foot tub. And you know, it’s really hard to clean underneath those things. But when I have a really important deadline, oh boy, that gets real clean under there. I’m like, you know, I grew up in an Italian family, so you get on your hands and knees and you get under what? But my bathroom is nice and clean. So it’s what we would call productive procrastination. Um, so one way to procrastinate well is to have enough things on your. List, uh, that are meaningful to you of your, you know, proverbial task lists that are meaningful to you so that if you’re not working on this, at least you’re working on something else that is also meaningful to you. And if you are going to do that, I highly recommend you pick things that are annoying you or that you’re tolerating, even if they’re little things. Cleaning off your desk. Um, finally putting away a, some, you know, your suitcase that you have had out since you came back. So that type of thing. But there’s also, there’s a really, really good book called Procrastinate on Purpose that I recommend. One of the things he says is. You, you can delegate. There’s 11 eights. There’s delegate. Um, there’s other eights. But one of the ones I liked was eliminate, maybe I don’t really need to be doing this or maybe I can give it to somebody else to do you. That’s, this goes right back to what we talked about in the beginning, which is. Uh, what are you resisting about it? Well, you know, it could be a task you just don’t like dealing. So many people tell me they do not like posting on social media as an example. So either don’t do it or perhaps delegate to someone else.

Kate: 32:11
Yeah, I was having that conversation with someone yesterday that, uh, I just don’t enjoy Instagram. That’s not something I wanna do. And we talked about it and it’s like, well, are your clients coming from Instagram? No. So how can we eliminate it or automate it or. Do something different. So that is a great place to, um, end today. Um, can you tell us, I have a couple more questions for you for little fun lightning round, but can you first tell us where we can find you, um, and do you have a freebie? That would be a great resource for us, if you could tell us about that as well.

Liz Wolfe: 32:44
Yes. Uh, I’m online@lizWolfecoaching.com, so that’s Wolfe with an E, so liz Wolfe coaching.com. And if you just do a little forward slash quiz, you’ll get a, it is just a fun 10 question quiz that’s actually very valuable to help you to understand. What your work style is, what your CEO style is, and there are four different types of CEO styles. And then if in doing so, you can understand why you do feel stuck. So some of the ways in which you might be procrastinating could be because of your work style. So I recommend that you do that. It’s just a fun, easy quiz to do.

Kate: 33:24
Very cool. And what is your favorite way to work with people? Your favorite offer right now?

Liz Wolfe: 33:30
I work one-on-one with people in coaching relationships, and I typically will start with people in six months if they wanna get their business started. I highly recommend getting your business started now because it will never be I. Any earlier than it is right now, and there’s a lot to talk about to get it going, to begin with a lot of creative process in the beginning. And so if anyone is out there listening or if you just feel stuck or maybe you’ve been doing something for a while and feel it doesn’t work that well for you, you absolutely, I’m I, I have a pre-call. You can just get on my website and sign up for a time with me.

Kate: 34:09
Wonderful. All right, let’s go into just some quick fun questions. something that you’ve read lately? A book, um, that is either for fun or for business that you really loved and would recommend.

Liz Wolfe: 34:22
Yeah, well, I just mentioned that Procrastinate on purpose book, so I definitely would recommend that because duh, we’re talking about procrastination, so I definitely recommend that. Another book that I always recommend to everybody all the time, I just loved it so much. It’s called Big Magic by Elizabeth Gilbert. Did you read that one?

Kate: 34:39
that book. I’ve read it several times.

Liz Wolfe: 34:41
Several times. Yeah. Great. And it, I, you can also listen to it if you, you know, if you have library or audio app. Uh, so I definitely recommend

Kate: 34:50
Have you listened to the podcast that accompanies it?

Liz Wolfe: 34:55
I actually have not, I didn’t even know about that.

Kate: 34:57
she has a, uh, it’s a two season podcast called Magic Lessons. That’s fabulous. So definitely check that out

Liz Wolfe: 35:03
Oh, thank

Kate: 35:04
Yeah. Yeah. So of podcasts, what, um, have you listened to a podcast lately that you’ve loved either a particular episode or just a show that you in or enjoy?

Liz Wolfe: 35:15
Yes, and I listen to a lot of audio books, so I spend less time listening to podcasts. But my sister rec recommended one and I listened to one, which, uh, recently called Wiser Than Me. Have you heard about this one?

Kate: 35:27

Liz Wolfe: 35:28
Um, it is. Okay. Julie. Julie Dreyfuss?

Kate: 35:32
Drive? Yes.

Liz Wolfe: 35:33
Yeah. Okay. I dunno.

Kate: 35:34
Elaine from Seinfeld,

Liz Wolfe: 35:35
friends. never, I never, I mean, Seinfeld, I never watched friends or Seinfeld, so Oh yeah, I was, but uh, yes, that’s who it is. And she, what she does is she interviews older women and the first one was with Jane Fonda, which was really fun. I,’cause I really just love her. So that, that’s a podcast I’ve listened to recently that I thought was really enjoyable.

Kate: 35:58
Very cool. And you said that you were into photography and creative things in the past. Is there a creative hobby that you have now that you enjoy?

Liz Wolfe: 36:08
Oh, you gotta be careful about asking me about that. So I play bluegrass music and I lead, I organize and lead jams a lot, and way more than my husband wants me to. And I just had one here in my house last night, so, so much fun. I mean, again. It’s way. If I knew 20 years ago how easy it was, let’s say, to play the guitar, now I’m playing the bass last night, someone who I was flicking away on their mandolin, I don’t play the mandolin. I was like, this isn’t that hard. Where do we get the ideas that these things are so hard? It’s not that hard. You can learn it.

Kate: 36:48
I love it. Is there anything, last question, anything that’s been sparking your curiosity lately, um, that you’re just excited to learn?

Liz Wolfe: 36:56
Well, I guess I would follow that to say that, um, the, I’m learning how to play the bass. Who knew? I didn’t even know. I wanted to learn how to play the bass and that, that’s a lot of fun. And, and I’m been picking it up, but I am constantly, I always like to tell, say that my clients, to my clients, I do those. I read the books. I do those$10,000 programs. I make the mistakes. I do all of that. So you don’t have to, wouldn’t you rather I spend the money on that and read the book so that I can just distill it down and give you that information. So

Kate: 37:29
I love that I’m, I’m a constant learner too, so that’s why I always ask that question about what’s sparking your interest and curiosity

Liz Wolfe: 37:35

Kate: 37:35
learning because there’s so much to learn and enjoy in the world.

Liz Wolfe: 37:39
so much. So much. Yeah.

Kate: 37:40
wonderful. Well, thank you so much, Liz. It was great talking with you. We loved our conversation.

Liz Wolfe: 37:45
Yes. Thank you, Kate. Really fabulous.


Thank you so much for joining me for this episode of how you pictured it. I hope you enjoyed this conversation with Liz as much as I did. Uh, one of my biggest takeaways was sitting through when thinking about why I’m procrastinating on some of the things that I do procrastinate on often, and also looking at those different types of goals, the task, the time and the targeted goals that Liz discussed in this episode. I’d love to hear what your biggest takeaway was. Shoot me a DM over on Instagram at dear Kate brand strategy. And let me know what you thought.. If you’re enjoying the, how you pictured it podcast, I’d love for you to leave a review on whatever podcast player you’re listening in. It helps others to find the show and lets me know what you want to hear more of. Can’t wait to talk to you again next week. Have a good one.

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