The Website Series

The Website – More Than Just a Digital Address

It’s hard to overstate the importance of a strong online presence for any business. A website is no longer just a digital address—it’s your brand’s representation, a 24/7 open shop, and often, the first impression you make on potential clients. This is why I kick-started the 4-part website series on How You Pictured It with Episode 39: Why Your Website Matters. We explored the crucial role a website plays in building credibility, reaching a wider audience, and driving business growth.

Navigating Website Creation: Your Map to Success

Creating a website can feel like an overwhelming task, but with the right guidance, it doesn’t have to be. In Episode 40: The Choose-Your-Own-Adventure Guide to Building a Strategic Website, I shared the options any small business owner has to getting a strategic website. We talked DIY, DIY with help, Template Customization, and full Custom Websites. I shared why Showit is my most recommended platform for creatives. And we talked time commitment and investment for each option.

The Blueprint: Designing Purposeful Pages

Every page on your website should have a clear purpose. Do you know which pages you need and what role they serve? In Episode 41: Mapping Out Your Website: The Purpose of Each Page, we delved into the unique role each page plays in your website. From the homepage to the contact page, we helped you create a roadmap for designing purposeful, effective pages that work together to achieve your overall site goals.

Completing the Puzzle: Website in the Marketing Mix

Last but certainly not least, in Episode 42: How Your Website Fits Into Your Marketing Puzzle, we showed you how your website isn’t just a standalone entity but a vital part of your wider marketing strategy. We discussed how to integrate it with social media, email marketing, content marketing, and more, to create a comprehensive, cohesive digital marketing strategy that propels your business forward.

The goal with this series was to demystify the process of website creation, making it not only accessible but exciting for small business owners. The right knowledge and strategy can transform your website from a static digital address into a dynamic tool that amplifies your brand, connects with your audience, and drives growth.

If you missed any of these episodes or if you’d like to revisit them, they are available for you anytime. Dive in, soak up the insights, and start your journey towards creating a website that’s truly a reflection of your brand.

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