You may have heard that IPS (In-Person Sales) is the only “real” way to make money in our industry. IPS is the process of selling prints and products to the client during an in-person meeting.
In-person sales is definitely not for everyone and I’m speaking from my own personal experience when I say that. I participated in this sales model for over a year and in this week’s episode, I’ll be discussing why I transitioned away from it.
While I enjoyed the aspect of watching my clients react to their images for the first time and building that personal relationship with them, I was left feeling burned out at the end of the day. I was spending more time away from my family and wasn’t even spending this extra time doing what I loved the most — being behind the camera.
Nowadays, many clients and photographers alike find it to be more convenient to complete this process online, at their own time and pace. Many clients don’t even want to spend extra time at your studio, away from their family and other commitments, when they could simply peruse through an online gallery instead.
You can absolutely make money without offering in-person sale appointments. With the time you’re saving, you can even opt to take on more clients and spend more time doing what you love to do — taking photos.
I talk about:
About Kate Hejde
Kate Hejde is the host and creator of How You Pictured It Podcast and Dear Kate Brand Strategy. She helps photographers create a profitable business that fits into their lives. With over 10 years of experience running her own photography business, while raising three kids, Kate believes that business is not one size fits all and that you define your own success. Kate teaches through her podcast as well as through course, group coaching, and 1:1 mentoring.