Losing clients to the cheaper option? It usually starts with an email like this: “Hi, how much do you charge?” If you run a service business, you know that email. No name, no details, no questions about how you work. Just a price check, probably sent to five other businesses at the same time. It’s […]

If you’ve ever tried to write your own service-based business homepage, you’ve probably hit one of two walls. Either you have way too much to say, so you try to fit your services, your process, your story, a testimonial, your latest freebie, and buttons pointing in six directions onto one page. Or you have no […]

When it’s time for a website redesign, most of us start in the same place. We browse templates, rewrite the homepage headline, or pick new brand colors. It feels productive. But it’s a bit like packing your gear before you’ve decided which trail you’re hiking. The homepage, the copy, and the design all matter. They […]

Does your website give clients a reason to choose you? Here’s a quick test. Cover up your name and logo, then read your homepage like a stranger would. Could they still tell it’s yours? For most photographers, the honest answer is no. Not because their work isn’t distinctive, but because their words sound like everyone […]

Your website gets visitors. Your services are described. Your About page is thoughtful, your testimonials are glowing, and your booking link works. So why isn’t your website turning visitors into clients? Very often, it’s not what’s on your website. It’s the order it’s in. I’m Kate, founder of Dear Kate Brand Strategy. I’ve been building […]

If you’re a Showit user installing your Meta Pixel, you now have two different places to do it, and which one you choose matters. Over the past year, Showit quietly added two new settings that a lot of people missed. You can now paste your pixel ID into a simple field, and you can add […]

If you’re waiting for slow season to finally build or refresh your website, here’s the good news: the work you’re doing right now is giving you everything you need for a stronger, more strategic site later. Your website doesn’t start in your builder — it starts with real moments happening inside your business today. Here […]

You found a website template that looks gorgeous in the preview. You bought it, opened it up, and immediately felt stuck trying to make it fit your business. If that sounds familiar, it’s not you. It’s how most website templates are built. I’m Kate, founder of Dear Kate Brand Strategy. I’ve been running my own […]

If you’re searching for a Showit website builder review to see if it’s really the right fit for your creative business — you’re in the right place. I’m Kate, founder of Dear Kate Brand Strategy. I’ve been building websites since 2011 — first for my own photography business, and later for other creatives, service providers, […]

Have you ever blamed the algorithm for a quiet inbox? I did too. For months, I thought my marketing was broken. Inconsistent inquiries. A drop in client bookings. Crickets in my DMs. I kept thinking:Maybe I just need to show up more…More stories. More posts. More reels. But no matter how hard I pushed, the […]