Question 1

How long does it take to fix a non-converting DIY website? Do I need to start over?

Accepted Answer

Here's what I've learned after working with dozens of business owners: sometimes "fixing" a site actually takes longer than starting fresh with the right strategy.
When you try to patch and edit an existing site, you often end up with a Frankenstein situation—bits and pieces pulled from here and there, still confusing, still not quite working. You're building on a shaky foundation.
Starting fresh with a clear strategy means you build on solid ground from day one. Every page has a purpose, your messaging flows naturally, and you're not fighting against a template that was never designed for your client journey.
My Brand Base Camp program walks you through building your strategic site from scratch in 4 weeks—while you're still running your business and serving clients. (And if you're highly motivated? You can move faster.)
I know that sounds like more work upfront. But here's the reality: you can spend months tweaking and patching, or you can invest 4 focused weeks building something that actually works long-term. Doing it right this time means you're done—not constantly rebuilding or second-guessing.
It's a time investment now that creates sustainable marketing—versus pouring hours into that Instagram carousel that clears the algorithm in 24 hours.

Question 2

I'm not techy—can I really do this myself?

Accepted Answer

Yes! Modern website builders are designed for on-technical users. The tech isn't the hard part anymore—the strategy is. And that's exactly what the training covers.

Question 3

What if I've already tried fixing my site and it still doesn't work?

Accepted Answer

That usually means you were fixing the wrong things. Most DIYers focus on design tweaks (colors, fonts, layouts) when the real issue is messaging or flow. The training shows you exactly what to focus on.

Question 4

How much traffic do I need for this to work?

Accepted Answer

You'd be surprised—even 50-100 targeted visitors per month can book you clients if your site converts well. It's not about massive traffic; it's about the right people finding you and saying yes.

Question 5

Will this work for my industry?

Accepted Answer

Yup! Whether you're a photographer, designer, coach, consultant, or any other service-based business, the framework applies. The tactics differ slightly, but the strategy is universal.

Question 6

What platform is best for DIY?

Accepted Answer

I teach using Showit because it's visual, flexible, and designed specifically for non-developers. But the strategy in the training works on any platform—Squarespace, WordPress, Wix, or anything else.

Learn More about Brand Base Camp