Blog

One of the most common questions I get from other business owners is: “Should I use Flodesk or Kit for my email marketing?” VS. And honestly? It depends on your business and what you need most from your email platform. Here’s the fun part—I actually use both! Flodesk powers the emails for my photography brand, […]

If you’re DIYing your website, I don’t have to tell you how many tabs, tools, and random Google searches are involved. 🙃 It can get overwhelming fast. But over the years, I’ve found a handful of browser plugins that make the process so much easier. These are the tools I use almost daily when building […]

The Challenge: From DIY Frustration to Clarity & Confidence Emily had been running her photography business for years, tweaking a purchased template but never quite feeling confident in it. When she launched her second business—helping entrepreneurs streamline their systems with HoneyBook—she knew she needed a website that worked from day one. Unlike photography, where her […]

You’ve got a website. It’s checked off your to-do list. All the important information is there (at least you think it is), and maybe you even liked how it looked when you first launched it. But something’s not clicking. You find yourself getting frustrated when potential clients email asking questions that you KNOW are answered […]

Have you been putting off launching your website because it’s not quite perfect? Here’s the truth: a simple website that’s live today is worth more than a perfect website that never launches. I see so many female entrepreneurs getting stuck in this place where they know they need a website, but they’re overwhelmed by all […]

When was the last time you had a question about something and went straight to Instagram? Probably never. You went to Google—and that’s exactly where your potential clients are going too. While everyone’s chasing trending audio and perfect reels, they’re missing out on the one type of content that works for you long after you […]

Introduction: The Frustration of a Floundering Website Have you ever poured your heart and soul into building a website for your small business, only to feel like it was all for nothing? No matter how many late nights you spent tweaking your site, it’s just not working. Traffic is non-existent, clients aren’t coming in, and […]

Are you a creative entrepreneur struggling with a website that feels more like a placeholder than a powerful online presence? You’re not alone! Many creatives struggle to build a website that attracts their ideal clients and converts them into paying customers. Jennifer recently faced this challenge and now has a website that sells her services […]

Danielle went from a dead-end placeholder to a website that gets dream clients excited to work with her with Brand Base Camp. She had built a website for her photography business on Showit in the past, and while she knew the basic technical aspects of creating a website, she felt lost on how to make […]

Your Story Makes You Better Have you ever considered how your diverse background can give you a unique edge in business marketing? I recently read the book Range: Why Generalists Triumph in a Specialized World by David Epstein and found myself nodding along throughout. Did you know that three-quarters of American college graduates end up […]