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So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful […]

Turning Symptoms into Sales for Your Small Biz

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This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you […]

Using AI for Market Research

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Karyn came to me at the start of her new business as a Nurse Writer. She worked as a nurse for 25 years and was ready to get more freedom and flexibility while bringing in money for her family. Her season of life was changing and she needed a way to work that fit with […]

How a Nurse Writer launched a successful business website with the Website Launch Accelerator

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Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go.  Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com

A quick pep talk: Done is better than perfect

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Listen on: Apple Podcast | Spotify Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list In this episode: Welcome back to ‘How You Pictured It’! It’s been a while since our last get-together, and I’m thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template […]

57: Simple Smart SEO: Practical Tips for Improving Your Website’s Search Rankings

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Listen on: Apple Podcasts | Spotify Today I’m chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a ‘power pitch’ for effective introductions at networking events. […]

56: Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

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Lauren Haug, of Sweetheart City Living, is a realtor in Northern Colorado who moved from working under a brokerage to being a solopreneur. She had invested time in building a website when she made the switch but her site wasn’t bringing in warm leads like she’d hoped! She joined The Website Launch Accelerator to be […]

Case Study: Sweetheart City Living Gets a Glow Up with DIY Website Makeover

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Listen On: Apple Podcasts | Spotify We’re talking procrastination today. In this episode, the I’m chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she’s built her business to fit her life just […]

Podcast cover featuring Liz Wolfe and Dear Kate Brand Strategy for episode 55 of How You Pictured It, How to Procrastinate Well

55: How to Procrastinate Well with Liz Wolfe

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In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business.  She  shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of […]

54: How to prioritize happiness in your business with Christine Michaelis

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In this episode of “How You Pictured It,” we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance […]

53: Don’t set your new year goals without doing THIS: 2023 Closing Duties