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You’ve got a website. It’s checked off your to-do list. All the important information is there (at least you think it is), and maybe you even liked how it looked when you first launched it. But something’s not clicking. You find yourself getting frustrated when potential clients email asking questions that you KNOW are answered […]

How to map out every page of your website, section by section, to make sales

The Art and Science of Website Content: Frameworks to Make Your Website Work as Hard as You Do

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Have you been putting off launching your website because it’s not quite perfect? Here’s the truth: a simple website that’s live today is worth more than a perfect website that never launches. I see so many female entrepreneurs getting stuck in this place where they know they need a website, but they’re overwhelmed by all […]

Small business owner working on her DIY website design on mac laptop with teal keyboard cover.

Stop Overthinking: The Simplest Way to Get Your Website Live

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Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging […]

How Blogging Boosts SEO and Marketing for Small Businesses in 2024

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When was the last time you had a question about something and went straight to Instagram? Probably never. You went to Google—and that’s exactly where your potential clients are going too. While everyone’s chasing trending audio and perfect reels, they’re missing out on the one type of content that works for you long after you […]

6 Blogging Myths That Are Costing You Clients

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In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you! Discover how understanding your brand’s Enneagram type—whether you're a Helper […]

Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success

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In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, […]

Using Brand Enneagrams to Elevate Your Small Business

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Introduction: The Frustration of a Floundering Website Have you ever poured your heart and soul into building a website for your small business, only to feel like it was all for nothing? No matter how many late nights you spent tweaking your site, it’s just not working. Traffic is non-existent, clients aren’t coming in, and […]

The Biggest Mistake I Made on My DIY Website

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Are you a creative entrepreneur struggling with a website that feels more like a placeholder than a powerful online presence? You’re not alone! Many creatives struggle to build a website that attracts their ideal clients and converts them into paying customers. Jennifer recently faced this challenge and now has a website that sells her services […]

Before and after of Preiss photography home page moving her website to showit with the help of Brand Base Camp

How to Build a Client-Magnet Website for Your Creative Business like Jennifer did

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Danielle went from a dead-end placeholder to a website that gets dream clients excited to work with her with Brand Base Camp. She had built a website for her photography business on Showit in the past, and while she knew the basic technical aspects of creating a website, she felt lost on how to make […]

The Brand Base Camp Transformation: Danielle Muccillo’s Journey to a Website She Loves

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Your Story Makes You Better Have you ever considered how your diverse background can give you a unique edge in business marketing? I recently read the book Range: Why Generalists Triumph in a Specialized World by David Epstein and found myself nodding along throughout. Did you know that three-quarters of American college graduates end up […]

Make Your Marketing Stand Out By Sharing Your Past