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The 5 Questions Your Homepage Must Answer to Convert Clicks to Clients

Five Essential Questions Your Homepage Must Answer

Your homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors into ideal clients and rank well on Google. First, make sure your homepage clearly states what you do, followed by defining your audience. Next, distinguish what makes you different and guide visitors on what to do next. Lastly, build trust by showcasing testimonials and social proof. Bonus tips include leveraging SEO strategies and starting with your services or about page if you're stuck.

00:00 Introduction: The Importance of Your Homepage
00:16 Question 1: What Do You Do?
01:07 Question 2: Who Do You Help?
02:25 Question 3: What Makes You Different?
03:04 Question 4: What Should They Do Next?
03:28 Question 5: Why Should They Trust You?
04:14 Bonus Tips and Recap

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My first business was behind the camera, and thanks to the right website and systems, it now runs mostly in the background — bringing in clients while I focus on helping solopreneurs like you build brands that book.

Whether I’m behind the lens or behind a screen, I’m all about finding simpler, smarter ways to grow a sustainable business — with clear messaging, clean design, solid boundaries, and a little help from AI.

Because between carpools, practice runs, and Knowledge Bowl meets, I need a business that works even when I’m not.

Grab my free website training to learn how to make your site your hardest-working team member.
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Hi, I’m Kate — brand strategist, web designer, and yes, still a working photographer.

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