ChatGPT and AI for Photographers with the Tech Savvy Creative, Dawn Richardson

In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it’s benefits for photographers. Dawn talked about what AI is and what it isn’t.  We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using these tools. We also talked about using AI in our personal lives to get back more time for work!

Tools mentioned in today’s episode:
AfterShoot
ImagenAI
Descript
ChatGPT
Rationale
Noty.AI
Tango

Find Dawn at Tech Savvy Creative
http://techsavvycreative.com
http://instagram.com/techsavvycreative
http://youtube.com/@techsavvycreative
http://facebook.com/thetechsavvycreative

Get the Tech Savvy Creative AI Guide
https://techsavvycreative.com/ai

FULL TRANSCRIPT

[00:00:00] Kate:   You’re probably hearing a lot about AI these days! It’s everywhere! In fact, this intro is brought to you by an AI voice! In today’s episode, I’m joined by Dawn with Tech Savvy Creative to talk AI and how you can use it to help with your photography business and your personal life . I’ll let the real Kate take over now. 

[00:00:16] I am so excited to have Dawn here with Tech Savvy Creative. Dawn, why don’t you go ahead and introduce yourself real quick.

[00:00:22] dawn: Sure. So I’m Dawn and I am a San Antonio based technology coach for creatives. Um, my experience comes from the IT world.

[00:00:32] First I started as a software engineer. I worked for Apple. Before that, I have a degree in information systems. And while I was working my big girl software engineering job, I got a. like many photographers out there did. And I fell in love with the machine in my hands and started my photography business.

[00:00:52] Left software engineering to get into wedding photography. Did that for seven years and I shot my last wedding last [00:01:00] October. So October, 2022 was my last one. Um, and then, About 2020, I guess it was before that. It was, I don’t know, somewhere in the 2017 area where I realized that creatives were really hesitant with technology.

[00:01:17] And that was like my jam, like that was my favorite part of what I was doing. I loved the backend, I loved the automations, the systems, and the fact that photography is very technical. Um, and then I started educating other photographers and creatives on how to use te. and in 2020 Tech Savvy Creative was born, we totally broke it out into its own business.

[00:01:38] And now I do that full-time. I support creatives in, uh, how to use technology and by giving them like a really friendly corner of the internet to ask those questions that they might have been afraid to ask in the past.

[00:01:51] Kate: Yes. I love that. I am, I love tech too. Um, , which is why we’re talking today. Yes. We’re gonna talk about some AI and [00:02:00] how photographers can use AI to help them in their business to kind of get their time back, um, and, and make processes more seamless and easy and a great experience for their clients too.

[00:02:12] So I’m excited to get into this. Um, that’s a wild story to go from. Tech to creative. To creative and tech. I love it.

[00:02:20] dawn: I know it’s like full circle. Yeah. . I’m so thankful for it because unless I. Had the seven years as a wedding photographer, like I wouldn’t be able to do what I do now unless I was in that industry.

[00:02:32] Yeah, I wouldn’t have been able to go from software engineering to this. So I’m so thankful for that, uh, that whole journey because it really came full circle and now I’m doing what I love with the people that I love. So it’s just a win-win.

[00:02:45] Kate: Yeah, it’s so helpful to have that creative, the photographer background too, to go into, um, helping photographers, uh, because we definitely have our own kind of language, don’t we?

[00:02:56] We have our own systems and our own way of working [00:03:00] things and, uh, not quite the same as other industries for sure. .

[00:03:05] dawn: Totally. And there’s not very many industries out there in terms of like the solopreneur sense that like manages like hundreds of terabytes of data. Yeah. Like photographers do. I mean, think of all of the data that we have every single day, and not only is it data, but it’s like that file is somebody’s most important day of their life and there’s a lot of responsibility and a lot of pressure that comes with that.

[00:03:30] And it’s my goal to like really. Take that responsibility and protect it and learn how to do that in a way that’s easy to understand. So that’s why I’m here. .

[00:03:40] Kate: Yeah, I know when I, when I started photography, like the file management part was so overwhelming and there’s not. Enough information, I don’t think on like how you should be taking care of your files.

[00:03:55] And I know you offer a course on that now too, right?

[00:03:58] dawn: Yes. Fearless file management for [00:04:00] photographers goes through like the whole process, from like memory card to like archive. So how to like your settings and your camera for your memory cards, how to take care of your memory cards to how to properly import them, store them, organize them, edit.

[00:04:15] You know, all of that stuff. Export, exporting for different things and then backing them up. So it’s like the whole life cycle of the files. So that is fearless file management for photographers.

[00:04:25] Kate: Okay. I’m definitely gonna put a link to that in Yes. . Um, because I think it’s so useful in something that definitely is not out there otherwise.

[00:04:34] So wonderful. I’m so excited about that program that you offer. Um, let’s get into ai. What is your like definition

[00:04:41] of.

[00:04:43] dawn: So, okay, so this is like a great question because I feel like the word AI is being used very loosely lately. Um, and like it’s a buzzword, right? So people are like using the AI sub like domain, like no name.ai.

[00:04:58] It makes you think it’s an AI tool, but [00:05:00] that’s not, that’s not what it is. . Um, so the. Difference between AI and not ai. AI tools are learning and adapting with the information that they receive. So like a very popular one that everybody’s talking about is chat, G P T. Okay, so chat, G P T has collected this information and it’s making like educated, smart decision.

[00:05:25] Based off of the input that you give it. Okay. Um, so as it gets to know you more, it’s gonna change over time. You know, things are going to adjust. Um, another great example of an AI tool that’s truly AI is Imagine ai. So I don’t know if you’ve had experience with that, but it’s a photography software where it’s editing your photos.

[00:05:50] and then not only does it edit, let’s say you make some changes to it afterwards, you send it back to them and then it learns you more like it’s learning. It’s constantly evolving. [00:06:00] So that’s the true definition of artificial intelligence. Now what AI is not. AI is not automations. It’s not, you know, these very, uh, black and white, like if this, do that type thing.

[00:06:13] Um, so a lot of tools out there might be kind of like hiding under the radar of ai, but they’re really just automator like automation tools. Like Zapier is not an AI tool. Zapier is automations. Um, another great example of a non-AI tool would be like Tango. I dunno if you’ve heard of Tango before.

[00:06:29] Yeah. I’m a huge fan of Tango creates like SOPs for you now. It’s creating an automated process, but it’s not actually learning and making decisions based off of that input. So it’s not considered an AI tool, but it isn’t automation tool. So that’s the difference between AI versus not ai, if it’s learning and adapting with you over time.

[00:06:53] it’s an AI tool. If not, it’s probably an automation tool, which is still a really great thing to use in your business. Yes. It just might be a little bit different.

[00:07:00] Kate: . [00:07:00]

[00:07:00] Yeah, absolutely. Um, examples of other like automation tools would be like, do Soto, that’s a big one, right?

[00:07:06] dawn: Oh yeah. Oh yeah, for sure. Um, , um, there, there was another one that I was looking at today.

[00:07:14] Um, what. Okay, so there’s one out there. It’s called Rewind. Okay. Okay. Now, disclaimer, for anybody who’s reading this, um, please make decisions on what software and tools that you use. Um, those are personal decisions. I am not here to tell you what to use. Um, also, I am not here to tell you if it’s safer or not.

[00:07:36] Okay. So we’re just talking about what’s out there. So please make a decision that’s best for you and your business. Um, but Rewind is a tool that lives on your computer. It never lives in the cloud, but it basically monitors every keystroke, everything that you say, everything that you click. And it is basically a search engine for yourself.[00:08:00]

[00:08:00] Like, have you ever had one of those things that’s like, and you’re like, oh, I know I talked about that, but I don’t remember when I talked about that. Or did I send that in a text message or did I send that in an email? Basically it would help you find it in like way when you said it. I know it’s really weird, right?

[00:08:16] But I’m not, like I, I’ve been digging into it to try to figure out is it an AI tool or is it really just taking your data and giving you like a rewind of it, you know, like cuz if that, that’s like an automation. Yeah. Um, so there’s, there’s so many of ’em out there, like Dubsado of course. Um, I. We can go on and on all day about these Yeah.

[00:08:37] On these tools. Sure.

[00:08:38] Kate: So, well, let’s get into like the actual AI tools that photographers can use. Um, you mentioned, um, you say imagine, is that how it’s supposed to be said? Imagine ai?

[00:08:48] I think it’s, imagine, I’m pretty sure, yes. or imaging. I always say, I, I said imaging for a long time and then I had, um, I’m collaborating with their reps and they said, imagine, I was like, [00:09:00] oh, alright.

[00:09:02] That tool. Imagine. So ? Yeah, IM a g e n. Yeah, we can we’ll confirm that. Like . Yeah, I’m pretty sure it’s imagined. Okay.

[00:09:13] So tell me about that tool a little bit more. How does that work? I use it so like I’m super interested in it, um, but

[00:09:21] big fan, um, how it works now. I, a lot of these are black boxes. Like I, I don’t have like source go to tell you like this is how it actually does what it does.

[00:09:32] Um, but from like a photographer’s standpoint, what happens is you take your lightroom catalog, you send it to them. , they send back the light room catalog edited. Okay. Now how does that happen? Like how did they get there? Well, when you start your Imagine account, it actually, um, asks for up to 3000 photos that you’ve already edited.

[00:09:52] So I sent them like three full weddings and you send them a light room catalog. and in my [00:10:00] fearless file management for photographers course, we talk about lightroom catalogs and how I organize them. Um, I actually use a lightroom catalog for each individual shoot. Okay. Um, so this makes that process so easy cause I’m just sending that one catalog that only has that shoot in it.

[00:10:14] Um, so I, you send the edited files to. and then over the course, I think it’s up to 72 hours it can take. It’s gonna take your editing style and it’s gonna create what’s called a profile, and it’s going to learn how you edit in those situations. How do you l edit in those low light? How do you edit in the church?

[00:10:33] How do you edit outside? How do you edit in this really dark bridal suite? You know all of these different lighting scenarios and what your output. , well imagine learns that for you. And then when you send it raw images, it will apply, you know, using AI based off of the situation, what’s going on. It even allows you to do masking.

[00:10:54] And we, like Lightroom, masking is like a really cool thing. And that’s, that’s it’s ai, it’s, yeah, I think [00:11:00] that thing in the image. Um, but imagine, we’ll do that for you too. It’ll mask the image, um, and like make local adjustments to those people in there. Um, but it. Like, I think I sent a shootout very recently.

[00:11:15] Okay. I don’t shoot very much anymore, but I shot last weekend and I sent it out. It had maybe 200 images and it, and it was back to me in two minutes. Yeah. Fully dead fast.

[00:11:24] It’s so fast.

[00:11:25] dawn: It’s wild. Wild. Yeah. Like I remember I was recording a, um, first impressions video for it. That’ll be live soon on the YouTube channel, but I was like, did I leave the photography industry too soon?

[00:11:37] like this just like made my life so much easier. Yeah. So it’s, it’s so amazing and I think like, I’m gonna like kind of side pivot here a little bit. AI is not, AI used properly, is not intended to like remove us from the process, right? We are not being replaced by a ai AI. , [00:12:00] but what AI can do for us as creatives and how we should be utilizing it is to tackle those mundane tasks so we can focus on our creative genius.

[00:12:11] Yeah, we can focus on the, the client experience of taking those images and fine tuning them and like create, you know, giving that emotion that we want to create as photographers. Um, same for content. Like, it is, like if you’re using AI to like generate a blog post and then you just paste it onto your website and call it a day like you’re not using.

[00:12:32] Well, like you’re not using it well because there’s gonna be so many legal ramifications down the line. You know, that’s, I’m not a lawyer. Um, but things are gonna get really kind of, um, if iffy here, . Yeah. With a content generated ai. Um, but utilizing these AI tools, it’s just giving us time to focus on what we do best.

[00:12:54] You know, if you could. Have all of your wedding, your, your wedding photos [00:13:00] edited in a matter of minutes. How much time do you have to focus on that client experience now or maybe taking more weddings or, you know, does that mean that you can spend more time with your family? Yeah, like. , that is where AI is gonna be really powerful for the creative community.

[00:13:18] Um, especially because a lot of us are solopreneurs. You know, a lot of us have kiddos at home. And how different would it be if you can like, edit a wedding in 10 minutes versus two weeks? Yeah. Um, and even, even in the, you know, okay, so like people say like, what about the editors? Like, you know, I have an editor.

[00:13:36] I love my editor. Yeah. I have to her. Yep. But as an editor, would this allow her to take four times as many clients? because she can turn things faster. She can get the initial edit done. Right. So, and then she can focus on those fine tuning adjustments. Yeah. Yeah. Because at the end of the day, I don’t wanna go through all 1500 images anyway.

[00:13:56] So if she can do that part and like validate that everything looks [00:14:00] great, maybe add some black and whites tell the story, then that’s great. She is still going to be an extremely valuable asset to my business. Yeah. Um, so anyway, we got like a segue there, but

[00:14:09] Kate: No, that’s good. I, so I also, I’m using, um, so I, I use that, I do soft proofing, so I use that to, um, do a quick edit on my images when they come in. Like when I, after I’ve culled them and then I send that to my client, they choose their images and then I send them to an editor, the ones that the client has chosen to order.

[00:14:30] I send those to an editor to. Fine tune to like for newborn photography. I mean, yeah.

[00:14:37] dawn: Oh, baby blemish is everywhere. ,

[00:14:39] Kate: yeah. That’s not gonna be something that the, the, uh, imagine is gonna be able to take care of. Yeah. Like the backdrops and all of those things. So there is still that place for my editor and I do love her and I love how fast she is at, um, editing and retouching.

[00:14:55] So that saves me so much time because I’m slow at it, like, oh my [00:15:00] goodness. Thank you, and the other thing, The, this software is that , it’s not having to go through all of the brain processes that we go through to decide how an image should be edited because it knows what we’re gonna pick basically. Yeah, totally.

[00:15:18] dawn: It makes those decisions for you. Yeah, it’s, you know, and that. I feel like that’s applicable for a lot of AI tools. It’s not just imagine. Now Imagen is doing it in a sense, like as photographers we kind of get like analysis paralysis, right? You’re like, which photo is the best one? Like, and it’s like a microscopic like difference between the two, right?

[00:15:39] Um, or like, am I editing this right? Or have I looked at this photo for too long? , you know? Yes. Have you ever gotten that? And you’re like, yes. Okay. , you have to almost like go away and come back and two days later you still haven’t done it. Right.

[00:15:50] Kate: You come back and it’s like, oh, that’s orange

[00:15:53] dawn: .

[00:15:53] Oh yeah. And you’re like, what was I doing

[00:15:56] It’s so true, so true. And it just takes away [00:16:00] that paralysis that a lot of creatives feel again, cuz we are creatives. We want to focus on our art, um, and our experience in a lot of cases. Um, I’m a techy person, so I was like, ah, it was all about the process. But , yeah. Um, The same goes for like content creation.

[00:16:18] Now, I don’t think I would, I would not suggest anybody out there to be like, go to chat G p T and write all of your blog posts for the year. Like, right, no, let’s not do that. That’s not, there’s questions about like where the sources are. Is that plagiarism? What’s the legal ramification? Do I own that? All of this stuff.

[00:16:33] But how much more content would you create if you had a starting. . Yeah. Because I know for me, I’m paralyzed by the list of like all of the ideas I have. Yeah. Like I’m like, oh, I have this like spreadsheet, or I have this notion database or whatever of all of these ideas, and I’m like, where do I even start?

[00:16:54] Yeah. Like, and these tools are giving you those outlines. They’re giving you [00:17:00] ideas. They’re really helping you get past that analysis paralysis so you can. Create the good stuff. You can focus on the thing that you love. Yeah. Um, and even some of these tools, they, they go the other direction too. So, for example, one of my favorite ways to use these tools is by giving it like a link to my blog post and be like, yeah, here’s my blog post.

[00:17:22] Can you generate, you know, five FAQs from this blog post?

[00:17:26] Kate: I love it.

[00:17:26] dawn: You know? Or can you generate. Five captions that I could use from this blog post. Um, and so like reverse engineering the content you already have to reach more people. I think that’s really gonna be where I, ai is gonna make a big impact in our industry.

[00:17:43] Kate: Yeah. Well, and I’m finding chat g p t to be such an excellent resource for. Researching. So like I’ve asked it like what are people asking about newborn photography or what questions do people have before booking a family photographer and then [00:18:00] using those to be, um, like blog post titles. Like Yeah.

[00:18:05] dawn: Prompts. Yeah. Exactly. Totally. I think I popped one in there and I was like, give me 15 ideas for reel’s content about technology. . Yeah. And it was like keyboard shortcuts. Like it gave me like all these things. I’m like, oh great, here we go. Like that just gives me direction, right? Yes. Um, I’m not copying that information and pasting it somewhere and calling it mine.

[00:18:27] Um, and I think that’s where a lot of people really are like, oh, like that’s bad. Like, yeah, that’s not good. Like, let’s not do that. And yeah, but people are gonna use it that way and that’s not great. But as creatives, you. Let’s set that aside and use it in a way that’s like healthy, that’s going to be safe.

[00:18:47] Um, I like to think of it as like, you know, you start your day with a cup of coffee, right? AI has like a cup of coffee for your business. It’s kind of just like a jolt of caffeine to like, get you to the next stage.

[00:18:57] Kate: Yeah. Well, and it’s, it’s almost like an [00:19:00] extra little like, Unpaid employee you out.

[00:19:05] dawn: Someone to bounce ideas off of, right?

[00:19:07] Kate: Yes. Yeah. Yeah. I like, seriously, the things that I’ve put into Chat, g p t have been very varied. Um, but like another idea that I had was to, well, I put in a testimonial that I had for a product and I asked chat g p t to write a headline for me based on that, for a sales page. And it was like, okay, great.

[00:19:28] So I’m using my client’s words. mm-hmm. and turning that into something short and quippy that I can use as a headline, and it’s going to hit that person that’s looking for it, those ideal people, right. In the right spot because it’s their language and how they are viewing the problem and, um, seeing the solution too.

[00:19:46] So I. It’s amazing. Yeah. Yeah. So cool. .

[00:19:51] dawn: And there’s other tools too. Um, I’m a big fan of Jasper. Um, I don’t know if you’ve used Jasper AI yet. Jasper AI is a content [00:20:00] creation AI tool similar to chat G P T in what it the output is. But it has these templates and you can choose a template. So you can be like, write me an SEO meta-description for this blog post.

[00:20:14] That uses this keyword. Okay. So like you’re able to like, it’s like marketing strategies. One of my favorite ones in Jasper is called Explain to a Child. Yeah. And basically you can give it like your blog post or whatever, and then it will like, Simplify it. Yeah. Like if you were going to explain it to a child.

[00:20:33] Yeah. So it just kind of really makes you, especially when like you and I, we like, we work in systems, like we’re working in tech, like sometimes we can get really excited and then we get way ahead of ourselves and they’re like deer in the headlights. Right. . Um, so it’s just kind of like a good reminder of like, hey, simple is not a bad thing.

[00:20:48] Right. How can I simplify this further? And then sometimes the output’s like not so good. So I’m like, oh, I’m gonna keep it hazardous. Cause you just took out information that was very important to what I was saying. Yes, yes. , [00:21:00] but it’s, it’s the, the, the possibilities are truly endless out there. And I mean, I use it for personal life.

[00:21:06] Yeah. I, we talked about this a little yesterday on Instagram. Yeah. Um, I use it to plan by meals for the week.

[00:21:12] Kate: I love that. That’s so awesome.

[00:21:15] dawn: There’s, you know, I. I didn’t take that list and like copy and paste it to myself and be like, this is the meal plan for the week. But it said like, chicken stir fry.

[00:21:23] And I’m like, all right, I’m gonna find a great chicken stir fry recipe and then that’s what we’re gonna make this week. You know, I didn’t have to make the decisions of, you know, what am I going to feed in my family? Is it gonna be like, um, Like, you know, is my husband gonna be like, we had chickens six times this week?

[00:21:40] Like . It gives me a little bit of variety. Um, but I also think like things like that, these personal use cases, um, are a way that impacts our businesses. You know, it’s just like outsourcing your house, cleaning or some other thing in your personal life can be a part of your business. Um, I think this is going to really change things in the.

[00:21:59] Kate: Well, [00:22:00] and using that for, for meal planning, like that just takes so much of that decision fatigue away. Like, yeah, okay, I don’t have to make decisions about dinner now so I can make decisions about this thing in my business instead, .

[00:22:14] dawn: Yeah, exactly. Or actually rest. You know, cause a lot of us as, yeah, as entrepreneurs, we never rest, right?

[00:22:21] Like we claim we’re resting and we’re actually like storing ideas for Instagram or whatever like Yep. Um, it, do we ever truly rest? We all need to get better at that. So it really frees up that mental space to Yeah. Rest and restore, you know? Yeah. Because like your computer, sometimes you need to restart and you almost always work better after the fact.

[00:22:40] So we all need it. .

[00:22:42] Kate: Yes. So there’s one other, um, AI tool specifically for photographers that I know of, and that’s after, shoot. Have, do you have experience with that one?

[00:22:53] dawn: I personally used after shoot 2021. Okay. Maybe right [00:23:00] when it came out. . So it was, um, doing those culls for you, right?

[00:23:04] Yeah, it was, it was culling and I, the one thing I loved about actor shoot, um, was that it like highlighted people’s faces and it gave me like that close up grid view of them. Um, I loved that. Now I. It was still so early for after shoot. Same. Yeah. I don’t know what it’s like now, so I can’t speak to it now.

[00:23:26] Um, I know that I had a little bit of, um, situations where like I had to go back and like choose a different Yeah. Like image cuz it didn’t do what I wanted it to. Right. Um, but I don’t know if I would say that like I wouldn’t use it or I would use it. I think it’s a great tool for everybody but. , it’s evolving, so I can’t, I I almost wanna go download it and see what it’s doing now.

[00:23:48] Kate: Oh, the same? Yeah. Yeah. .

[00:23:50] dawn: Cause it’s been so long, so I can’t speak to it. I do know that, um, imagine has culling too now. Oh, no. Okay. Yeah, I think I got an email about that this morning. Interesting. [00:24:00] Um, so again, I don’t know. Yeah, I don’t, I I would be really curious to give it, um, a entire, um, session of raw images Yeah.

[00:24:10] And to see which ones it brings back and see how it compares to a session I already delivered. Oh, yeah. Um, that’ll, that’ll be the big telltale. And I’ll, I should probably do that for a YouTube video, . Oh.

[00:24:20] Kate: And I think, like with, with after shoot specifically, like, I feel like you had to, I didn’t give it enough.

[00:24:28] Yeah, like I didn’t give it enough information of what I would choose. . And so I was being, um, a little bit harsh on it and didn’t give it enough of a chance to make those choices because then I felt like, all right, it’s taking me longer to go back.

[00:24:42] Through and give it more information than it would have just to go through and cull it in. Yeah. Photo mechanic my usual way. So that’s, that’s where things can get tricky. Like if you’re already fast at something, then maybe you don’t need the AI tool to help you with it.

[00:24:59] dawn: I, you know, [00:25:00] I think that applies for all things tech.

[00:25:02] I mean, you know, it like, if it’s and ain’t broke, don’t fix it. You know, like sometimes, you know, the best system is the one that you’re using and. Forcing a tool into that workflow doesn’t always make sense unless it’s a pain point. Yeah. And I’m a firm believer in that, um, you know, does this make your life better?

[00:25:20] If it does, then yes, go for it. But if you love calling and you wanna do it yourself, . Just, just do it. Do it. Do it. You, do you like it’s ok. Yeah. Um, here’s your permission to not do it if it doesn’t make sense for you. Um, and that really applies to any tool or system or AI tool out there for anybody. Yeah.

[00:25:38] Kate: Yeah. Um. Something that I heard recently, going back to Chad g p t, was someone concerned that the, you know, that these programs they’re pulling from the internet, right? They’re pulling information from the internet and compiling it for you basically is what’s happening. Um, and there was the concern that it’s taking someone else’s exact blog post and [00:26:00] just like regurgitating it in different words.

[00:26:02] Have you thought about that? What are your concerns there? What are your thoughts?

[00:26:07] dawn: Oh yeah, totally . And again, again, I am not a lawyer, so I, I know, um, there, this is such a gray area and I was listening to, um, uh, Dre’s, uh, YouTube video about it. She’s G B P law. She has like a YouTube video about this. Okay.

[00:26:28] And what she was saying, that AI and technology moves so fast, but the legal system does not. Yeah. So it’s gonna take a little while for people to catch up. Right. And when they do catch up, things might like get really kinda like, like, okay, things are gonna change a lot. Right. Um, because that is such a gray area.

[00:26:48] I am not a risk taker. I like to be, I’m very risk adverse, . So I, you know, still stand by, like, use these tools, but use them in a way that’s [00:27:00] smart. If you have to ask the question, it’s probably no , you know, like I wouldn’t do it. Um, So again, like focusing on using AI tools for those brainstorming, for the idea-based things rather than like make me a blog post about, and then, you know, using it as well because you don’t know where this source is and you don’t know it’s kind of a black box.

[00:27:22] Um, one thing I really like, um, so Microsoft’s bing, you know, y’all remember Bing, Bing is coming back in full force because it has. a AI component. Now it’s actually using, you know, uh, parts of like chat G B T in the background. And that’s gonna be part of our new, the new Bing search engine. Um, this is currently in beta, but when I was watching some other people go through the betas, the information that it comes back to you with in this one actually has sources listed.

[00:27:54] Oh. Excites them. So it’s like, okay. Like is that gonna be the new. [00:28:00] If, you know, I’m able to see where it did come from, where it is pulling that information and you know, how can I use it better there? But a another thing that I listened to, uh, when I listened to that YouTube video was that, , everybody’s privacy policy is different.

[00:28:17] So it really depends. Cause some of them, like you don’t even own the content that it gave you. It’s yours. Yeah. And then now the US copyright Office is coming back and saying like, if you have something 100% AI generated, you cannot copyright it. So there’s like all of these things, all of these conversations happening.

[00:28:34] Uh, you know, by the time this episode airs, even if it’s two days from now, it could be totally different. Yeah. We don’t know. Things are changing so quickly. Totally. Um, but I, I still am gonna come back to my, my Roots. . If you are using these tools to simply copy and paste answers and you know, call it yours, then you’re not using it correctly.

[00:28:52] Right? And you. , you might be dealing with some consequences down the line. Yeah. Um, so I would encourage anybody, use it as a [00:29:00] place to brainstorm, use it as a place to refine. Um, I love using it like how you said, like to edit something or like, you know, I’m not the best at grammar, so like I’ll throw like a paragraph in there and be like, make this better and it will like shorten sentences and like put better punctuation in there.

[00:29:15] And that to me is the power of this tool not to. , like, replace that task for me entirely. Yeah.

[00:29:24] Kate: So, well, and like, just thought of this, another idea would be to put in a paragraph and say, because this happens to me, I use, um, I use that app, or it’s a website Hemingway editor. Have you heard of that one? Okay.

[00:29:36] I haven’t, no. So it, like, it will show you like where your passive statements are and like it helps you write better copy, basically it helps you. Oh, ok. Yeah. Um, what, uh,

[00:29:46] dawn: is it kinda like grammar. Like, kind of, but it’s like this is a passive tone. You want it to be like assertive, like Yeah. It’ll tell you thanks for your patience.

[00:29:54] Instead of like, I’m so sorry for .

[00:29:56] Kate: Right. It’ll tell you like, this amount of your, [00:30:00] your sentences are passive. These sentences are too long. Like, and I am like the queen of a long run on sentence. So like you could put your copy into chat G b T and say, you know, like, rewrite this at the sixth grade level or seventh grade level where most people read.

[00:30:17] For copy. Yeah. Um, and, and get something that’s easier to, to digest for your website and stuff like that. That’s so interesting. Totally. Like, it’s just totally, there’s so many uses. Another thing that I’ve done is like, what’s another way to say, um, you know, knock it out of the park? That was one I did recently, because like, that’s not something I really like.

[00:30:39] Yeah, I’m gonna knock it out of the park, but I do because I don’t know a different phrase for it. So yeah, that was a good one to like pop in there. You know,

[00:30:48] dawn: I, I use the same, and I think we talked about this on Instagram. I use the same to name a webinar . Oh yeah. I was like, this is what it’s about. But I want it to be like I am, give me a title for [00:31:00] a webinar where I am going to talk about how creative entrepreneurs can use AI tool tools well, in their business.

[00:31:08] Like that’s what I said, like gave, yeah, I was like, That’s not gonna be my webinar, like Right. Oh, good. About, you know, and it spit back like leveraging AI tools for creatives. And I was like, like, alright, perfect. It gave me like 28 different answers. Um, and I think I actually took two of ’em and put it together, but like that, that’s brain power that I did not have that day.

[00:31:30] Yeah. And it, and it helped me.

[00:31:32] Kate: Yeah. I’ve also put in like, um, write a headline about this, using this headline template. Cause I’m huge on headline templates and it yeah, like it’s so helpful to. Pull those kinds of things out and then you tweak it and make it your own. Yes. Um, but I feel like when you give it enough parameters, um, it’s, it’s definitely not able to just like copy paste from somewhere when you have all of those parameters in place.

[00:31:58] And so I feel like that’s [00:32:00] a more, um, ethical way to kind of use these tools.

[00:32:04] dawn: It, it feels better, right? . Yeah. Yeah. And you know, and I, I agree with you. It feels better, it doesn’t feel slimy or anything like, , but I am still curious to see what is going to happen in terms of the legalities behind things. And I think we’re all just gonna have to kind of like, hold on tight and until then, you know, use it as a tool to like help you get past that analysis paralysis, but don’t use it as a tool to create on your behalf.

[00:32:30] Kate: Yeah. You know, I think that’s, that’s really the true difference. Yeah. I love it. Any other AI tools you wanna talk about? Yeah.

[00:32:38] dawn: So one thing I wanna talk about is the fact that we as creatives think of ai. We hear AI and we instantly think of copy, like that’s where our brains go. Yeah. But that is just a drop in the water of like what AI is doing in the world.

[00:32:56] Um, AI is really gonna evolve. [00:33:00] Everything from like autonomous cars and how they’re driving and that information, that’s, those are AI tools that are being built to make decisions with the situations around you. Right? Um, they’re talking about how AI is going to change, how doctors diagnose you. now they have, they literally have everything available to them and they can make better diagnosis.

[00:33:21] Same with laws. Um, lawyers are talking about like, how can they use this to like, give results to cases and such? Um, it can be, you know, obviously our copy and generating content, but there’s also other things as creatives that we can. These tools for that is not just content creation. Um, there’s a couple of ’em out there.

[00:33:44] There’s one called Nodey, N O T i or n ot y.ai. This tool, again, I haven’t used this one yet. Please use it to your own discretion, but it basically transcribes meetings as you have. So like if we [00:34:00] were having, if we’re doing this, it would transcribe and it would say like, okay, and then dawn.

[00:34:05] But then from there it would generate summaries, action items, and follow ups. From the conversation that we had, like how many, how many client meetings are you guys having that you wish you could have? Like an email summary, like spit out, you know, like that’s a really cool way to use ai. That’s not necessarily like I’m gonna go create a blog post.

[00:34:26] Um, there are other AI tools out there for anybody who’s in like podcasting or any type of audio work that does voice ai. So one of my favorite tools is a video editor called Descript. Um, I don’t know if you’ve used the script. I love Descript because it takes your video, it gives you a transcript, and you edit based off of the text.

[00:34:47] And I have a huge fan of that. Um, it automatically will remove all the likes and the ums and all of that good stuff. Um, but there’s also a voice AI component to it where you can teach it your. [00:35:00] And if you want to change what you said, you just type in what you want it to say and it will generate it in your own voice.

[00:35:07] Now, will your video match? No that there’s other tools that are getting there and it’s just really creepy. But, um, But can I throw up a slide as AI is talking on my behalf to explain this topic? Heck yeah, I can. And I don’t have to go back and record it. Um, so there’s just so many different ways that AI is like changing what we do.

[00:35:29] Um, there’s another one that I was looking at yesterday called Rational, um, and. , it creates swat analysis for you, like , like you can, like, should I close my photography business? And then ask you a couple questions and then it’ll create like a decision making matrix for you. Yeah. Based off of the information that you’re giving it.

[00:35:51] And it’ll just based off of your concerns and like your input that you give it. So it’s not just blog posts, it’s not just content, it’s, [00:36:00] it’s really gonna change. . Everything from how we edit our photos to the content that we create to our voices and our interactions with our clients, essentially. So yeah, it’s pretty wild.

[00:36:13] Kate: That’s amazing. That’s amazing. . Yeah. I’ve used that overdub in script before. Yes. Mostly I just have it rerecord a word that I said. Weird . Yes.

[00:36:23] dawn: All the time. Same or like I. Put my head down and the microphone didn’t like catch the rest of the word . Yeah. You know, you’re like, I’ll fix that. Yeah. That’s wild.

[00:36:34] Kate: It’s kind of scary too because like, like I could probably make an overdub of your voice, Dawn. Yeah. And totally. Making, don’t say anything. I want you to ,

[00:36:44] dawn: which is, yeah. This, this is where, you know, there’s always gonna be the negative to anything. Yeah. You know, like, there’s always gonna be some resistance, there’s always gonna be some concerns.

[00:36:53] Um, I think I was watching a, a video of Elon Musk talk about it and he was like, you know, when we [00:37:00] introduce seat belts, Everybody was resistant, you know, but like, look how far we’ve come. This is kind of like the seatbelt moment. Um, and or the airbags too. Like people were outraged. You know, it’s gonna hurt people, like all of these things.

[00:37:13] But in the grand scheme of things, it was positive change. So it’s going to be interesting to see how ai, uh, is going to evolve and the protection’s in place. Yeah. Uh, the one thing I do like about script, uh, versus some other AI tools is. to get a voice profile of your voice, you have to like, give it authorization.

[00:37:34] Okay. Um, I Do you ever, do you remember doing that or is it, I don’t because it was a, I is so and so, and I give this program permission to record my voice and it may be used to things that I didn’t say. Like, you, you know, you can like put all of that information in there and it will like, take it as you’re.

[00:37:51] Signature. I’m certifying that you’re allowed to do this. Yeah. Yeah. That’s interesting. It’s not just like somebody could take a YouTube video and like, you know, call it a day. Perfect.

[00:37:58] Kate: That’s good. That’s so good , [00:38:00] because that’s a good thing

[00:38:01] dawn: for now. Let’s see what changes, you know, tomorrow this could be different, so yeah, we’ll see.

[00:38:05] Kate: Yeah, it’s so interesting. It is like, it’s a really exciting time I think to be, um, in business and just to be a person. Like there’s just so much cool stuff going on in the world, and I’m excited to see where it.

[00:38:18] dawn: This is, we, we are definitely, our lifetime is a pretty amazing time. And, you know, take advantage of it because if you, uh, as a creative are not taking advantage of these tools, the person next to you is, yeah.

[00:38:31] So make decisions that are best for you and your business, but don’t be afraid of them. because they’re scary. Yeah. Use them in a way that’s smart. Use them in a way that feels good and ethical to you. Yeah. And let let it save you that time. Let it plan that meal, those meal plan for you.

[00:38:52] Kate: I’m doing it. I’m gonna do that next week.

[00:38:53] dawn: Oh yeah. I’m so sick of deciding what’s for dinner . Seriously. Because you know, the only thing that we never can [00:39:00] have more of is, , that’s that’s true in any situation. And that’s why I love this so much and that’s why I want to show creatives that this can be a game changer for them because time is truly what they’re getting back.

[00:39:12] Yeah. Yeah. That’s so good. . So good. Okay, Dawn, where can we find you online? Tell me all. Yeah, so you all the places. Um, you can find me@techsavvycreative.com. I’m also on Instagram at Tech Savvy Creative and TikTok at Tech Savvy Creative and Pinterest at Tech Savvy Creative. I’m all over the place. , I love it, but I’m mostly active on Instagram.

[00:39:36] So I have a resource that is going live, um, at the time of this recording. It’ll probably be live a week from now. Okay. Um, but it’s a free resource. It’s called the AI Toolkit for Creatives and totally free. But basically I’m going to have.

[00:39:53] It’s kinda what we talked about here, like what AI is, what AI isn’t, and then a bunch of tools that you can use as creatives all in one place [00:40:00] so you can check them out and find all of the links.

[00:40:02] Kate: Hooray, I love it. That is amazing. . Such good, such good info. And I’ll make it to link that when it’s live. Get that link.

[00:40:09] dawn: Yes. Tech savvy creative.com/ai. You can get it on the wait list right now.

[00:40:13] Kate: Oh, amazing. Perfect. Yay. Thank you, Dawn. It was so great talking to you. I hope you have a great day.

[00:40:19] dawn: You too. Thank you.

[00:40:21] Kate: There are seriously so many exciting things happening in the world of technology right now with ai, and I’m so excited for you to try some of them out.

[00:40:27] I’ve linked all of the software that was mentioned today in the show notes that can be found in the app that you’re listening on or at dearkatebrandstrategy.com/podcast. You can find all of the podcast show notes there. I would love to hear what you’re using. If you’re using something different than Dawn and I talked about today, um, or if you’re using these tools, let me know how you’re using them.

[00:40:51] You can DM me on Instagram at Dear Kate Brand Strategy. I can’t wait to hear from you, and I will talk to you next week.[00:41:00]