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7 Things to Prep Before You DIY Your Website, Especially in Busy Season

Think you have to wait for your slow season to start your website?

Not true.

Your best website doesn’t actually start in Showit (or Squarespace… or WordPress).

It starts way earlier — in the middle of your everyday client work.

In this episode, I’m sharing 7 simple things you can prep now — even if you’re fully booked and nowhere near “website build mode” — so when you do sit down to design, you’re not starting from scratch.

Because the truth is:

The difference between a stressful DIY website and a strategic one usually comes down to what you gathered ahead of time.

These small, behind-the-scenes habits will help you:

  1. write your copy faster
  2. design with more clarity
  3. attract better-fit clients
  4. and build a site that actually converts

…without scrambling for content at the last minute.

If you’re in a busy season but know a new website is coming someday, this episode is your game plan.

🧭 In this episode, we cover:

  1. Why your website prep starts long before you open your builder
  2. How to collect stronger, more specific testimonials
  3. Noticing your “sweet spot” projects (and what to stop showcasing)
  4. Easy ways to capture behind-the-scenes process photos + videos
  5. How to gather real-world design inspiration (not just Pinterest)
  6. Using your clients’ exact words to write better copy
  7. Turning past posts and content into evergreen website assets

🔗 Resources mentioned

✨ Free Website Planner

Plan your pages, organize your ideas, and design with strategy — not guesswork

dearkatebrandstrategy.com/planner

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My first business was behind the camera, and thanks to the right website and systems, it now runs mostly in the background — bringing in clients while I focus on helping solopreneurs like you build brands that book.

Whether I’m behind the lens or behind a screen, I’m all about finding simpler, smarter ways to grow a sustainable business — with clear messaging, clean design, solid boundaries, and a little help from AI.

Because between carpools, practice runs, and Knowledge Bowl meets, I need a business that works even when I’m not.

Grab my free website training to learn how to make your site your hardest-working team member.
Yes! I Want a Website That Works

Hi, I’m Kate — brand strategist, web designer, and yes, still a working photographer.

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