Flodesk vs. Kit (Formerly ConvertKit): Which Email Marketing Platform Is Right for Your Business in 2025?

One of the most common questions I get from other business owners is: “Should I use Flodesk or Kit for my email marketing?”

And honestly? It depends on your business and what you need most from your email platform.

Here’s the fun part—I actually use both!

Flodesk powers the emails for my photography brand, while Kit runs the email side of my website design and coaching business. They both work really well for different reasons, and in 2025, both platforms have launched some exciting new features that make them even better.

Affiliate disclosure: This post contains affiliate links, which means I may earn a commission if you sign up through my links. I only recommend tools I truly use and love!

Why I Use Flodesk for My Photography Business

Flodesk is hands-down the easiest way I’ve found to create beautiful, on-brand emails without spending hours fussing with design. For my photography clients, the goal is to keep things simple, stunning, and easy to manage—and Flodesk checks all those boxes.

Flodesk Features I Love (2025 Updates):

• Beautiful email templates that make my brand shine.
• Flat fee pricing, so I never have to worry about my list size.
• Simple automations that welcome new subscribers or follow up after inquiries.
• Checkout pages to sell digital products or services directly through Flodesk.
• Link Actions to trigger automations when someone clicks a link (like tagging clients based on the services they’re interested in).

Flodesk is perfect for my creative business because it makes my emails feel as polished as the work I deliver—without the tech overwhelm.

👉 Grab 50% off your first year of Flodesk here.

Why I Use Kit for My Coaching and Website Design Business

When I need my email marketing to do more, Kit is the tool I rely on. It’s built for creators who want powerful automations, data, and flexibility—and I’ve found it super helpful for keeping my coaching business running smoothly behind the scenes.

Kit Features I Love (2025 Updates):

• Advanced automations that deliver the right emails at the right time.
• Integrations with ThriveCart and other tools to automate purchases, deliver digital products, and tag subscribers based on what they buy.
• Visual Workflow Builder for setting up sequences easily.
• Behavior-Based Triggers so subscribers get custom email paths based on what they click or do.
• In-depth analytics, including UTM tracking, so I can see exactly where people found me—whether that’s Instagram, a referral partner, or a guest podcast episode.
• Creator Profile templates to build simple landing pages for opt-ins.

I haven’t personally used all the newest 2025 features yet—like the KitBoard CRM or Wordsmith AI—but I love that they’re continuing to build tools focused on making creator businesses easier to run.

👉 Try Kit here.

Flodesk vs. Kit: Which Email Marketing Platform Is Right for You?

Here’s the quick version based on my experience:

Choose Flodesk if…	Choose Kit if…
You want gorgeous, on-brand email designs	You want advanced automations and data
You need something intuitive and easy to use	You want deep analytics and tagging
You’re selling digital products with simple checkout pages	You’re managing complex funnels and product launches
You love flat fee pricing	You need seamless integrations (like ThriveCart) to automate your workflow

Or, like me, you might find value in using both!
They serve different purposes, and I love having the right tool for the right audience.

FAQs About Flodesk and Kit

Do Flodesk and Kit integrate with other platforms?
Yes! Kit works seamlessly with tools like ThriveCart, Shopify, and more. Flodesk also integrates with e-commerce platforms like Shopify and you can use Zapier to integrate with other software as well.

Can I switch between platforms?
Definitely! Some people start with one and move to the other as their business grows—or use both like I do.

Are there free trials?
Yes! Both Kit and Flodesk offer free trials so you can explore the platforms and see which works best for you. Plus, you can get 50% off your first year of Flodesk through my link.

Final Thoughts on Flodesk vs. Kit

Both platforms are powerful in their own ways. For me, it’s not about which one is “better”—it’s about what works best for each part of my business.

Flodesk keeps my photography emails beautiful and simple.
Kit handles the strategy, automations, and tracking for my coaching business.

Ready to Try Flodesk or Kit?

👉 Get 50% off your first year of Flodesk.
👉 Start with Kit here.

Have questions? I’m always happy to share my experience and help you figure out which one is right for your business!