6 Blogging Myths That Are Costing You Clients

When was the last time you had a question about something and went straight to Instagram?

Probably never.

You went to Google—and that’s exactly where your potential clients are going too. While everyone’s chasing trending audio and perfect reels, they’re missing out on the one type of content that works for you long after you hit publish: blog posts.

Let’s bust 6 myths that might be costing you clients right now:

Myth #1: Blogging is Dead

This couldn’t be further from the truth. Websites with a blog have 434% more indexed pages than those without. That means 434% more chances to show up in search results when your ideal clients are looking for you.

Think about it: when you need a service, where do you go? Instagram? Maybe sometimes. But most often, it’s Google. And guess what shows up in Google? Blog posts—not TikToks, not Instagram carousels.

Myth #2: Blog Content is One and Done

Your blog posts aren’t single-use content—they’re the foundation of your content strategy. One blog post can become:

• Multiple Instagram carousels
• Engaging reels
• Email sequences
• YouTube videos
• Lead magnets
• And so much more

Plus, all that social content can point back to your website, helping you grow traffic and showing Google your content is valuable.

Myth #3: It’s Faster to Post on Social Media

Let’s be honest: how long did you spend on that carousel post last week? Between research, copy, design, and timing it for the algorithm… and then it’s gone in 24 hours.

A blog post lives on your website for years, driving traffic through Google. That quick win of likes and comments on Instagram? It’s misleading. Engagement is nice, but consistent client inquiries are better.

Myth #4: You Need to Be a Great Writer

If you can talk about your business, you can blog about it. Here are some insider tips:

• Record a video and get it transcribed
• Turn podcast episodes into blog posts
• Use voice-to-text to get your ideas down
• Let AI help transform your thoughts into polished content

Plus, when you write like you talk, it’s more engaging and builds that crucial know-like-trust factor.

Myth #5: “I Tried Blogging and It Didn’t Work”

Blogging is like growing a garden. You can’t toss some seeds out and expect a harvest next week. You need to:

• Prepare the soil (optimize your website)
• Plant the right seeds (create strategic content)
• Water consistently (post regularly)
• Give it time to grow (usually about 6 months)

When I started blogging for my photography business, I didn’t see results right away. But I focused on what clients were searching for—like what to wear or how to prepare for sessions. Now, years later, those posts still bring me inquiries, even when I’m not actively marketing.

Myth #6: Only Big Businesses Benefit from Blogging

Actually, small businesses have an incredible advantage with blogging. Here’s why:

• Google doesn’t care about your business size—they care about helpful content
• You can share authentic stories and experiences
• You provide specific local expertise
• You connect with your audience personally
• You offer unique perspectives from actually doing the work

The know-like-trust factor you build through blogging can help you outrank big corporations, especially in local searches.

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Ready to make blogging work for your business? I’m excited to share that my Blogging Mini Course is coming as part of this year’s Black Friday offerings.

You’ll learn:

• How to find topics your ideal clients are actually searching for
• Create content that converts readers into clients
• Build a sustainable blogging system that doesn’t burn you out

Get on the waitlist to get in at the lowest price and start getting clients in your door while you get back to life!