Using Brand Enneagrams to Elevate Your Small Business

In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.

00:00 Introduction to Brand Enneagrams

00:32 Understanding the Importance of Being Different

01:02 What is a Brand Enneagram?

01:32 Why Service-Based Businesses Need Brand Enneagrams

02:58 The Nine Brand Enneagram Types

04:28 Applying Your Brand Enneagram

05:12 Discover Your Brand Enneagram Type

05:58 Practical Applications of Brand Enneagrams

07:24 Conclusion and Next Steps

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My first business was behind the camera, and thanks to the right website and systems, it now runs mostly in the background — bringing in clients while I focus on helping solopreneurs like you build brands that book.

Whether I’m behind the lens or behind a screen, I’m all about finding simpler, smarter ways to grow a sustainable business — with clear messaging, clean design, solid boundaries, and a little help from AI.

Because between carpools, practice runs, and Knowledge Bowl meets, I need a business that works even when I’m not.

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Hi, I’m Kate — brand strategist, web designer, and yes, still a working photographer.

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