56: Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

Kate: 0:14
today’s episode is an interview with Lisa rebel of rebel girl marketing. We had a great conversation, all about networking, which is timely as I head to the creative educator conference, this coming week. I’m so excited to meet other creative educators. Um, but this interview was all about. Figuring out your perfect pitch, your power pitch as Lisa calls it. And how you introduce yourself at networking, how networking can benefit you. Um, and we talked about ways to get into it and be more comfortable even when you’re an introvert at a networking event. Let’s dive into it.

Kate Hejde: 0:46
I am here today with Lisa Rabel. I am gonna let Lisa introduce herself to you. I am so excited to chat with her today. Go ahead and say hi, Lisa, and tell us about who you are, what you do, and a little bit about your, uh, life as well.

Lisa Raebel: 1:00
Okay, great. Thank you so much. Um, I’m really excited to be here today. I. I. Supporting entrepreneurs, solo entrepreneurs is like my passion and my mission in life. Um, I take the 30 plus years that have been in corporate America, in both sales and marketing and convert it into trainings and under and real life applications to small businesses and solo entrepreneurs. So my job is a marketing strategist, period. End of sentence. That’s what I do the best. Um, I help entrepreneurs understand. Who their client is, what they’re selling, because people don’t actually think about what they sell sometimes and how that relates to the marketing and where their ideal client hangs out. And who that ideal client is. Um, people jump into the marketing without actually answering foundational questions first. So they’re committing random acts of marketing, which is the title of my book. Um, and so it’s, it’s more about being strategic and intentional with your marketing, and I love doing that. I do it on stages. I do it with my book, I do it with podcasting. It’s, it’s a lot of fun.

Kate Hejde: 2:04
a lot of fun. Tell me about your book.

Lisa Raebel: 2:07
So the Rebel Girls Guide to Marketing, um, was born out of the fact that I kept getting asked when my book is coming out, and I kept saying, what book? Um, so what I do is I do a whole bunch of different kinds of training and they’re like, it would be great for so entrepreneurs to have it all in like one spot. So it’s. It’s all of those questions. Why do you need marketing in the first place? Who is your ideal client? What are you actually selling? What are you gonna say once you get there? And, and if you’re gonna network on purpose. So people go to networking thinking, well, I need to network. They don’t think about where they’re networking or who they’re networking or what are they gonna say. So I. I usually, I, the most popular speaking that I have is the, the power of your pitch. Because a pitch literally is a first impression, and if you don’t take it seriously, you might not be making a right first impression. So the book came outta the fact that I do so many of these little, like little trainings. I just put it all in one place.

Kate Hejde: 3:02
I love that. So let’s talk more about networking. That’s what we’re gonna chat about today. We’re gonna talk about pitching, let’s talk about how networking helps small business owners and solopreneurs especially.

Lisa Raebel: 3:14
Yeah, it’s important because no matter what you sell, it’s a relationship you’re selling to a human, right? There’s a whole movement B two H business to human versus business to business to business to consumer, and so this whole business to human capacity is people. So marketing in its core is no like trust. It’s, they have to know you exist, like what you say and trust you would’ve to buy from you. And networking helps move that relationship along much fa faster than trying to get them through email campaigns or through marketing. Showing up, showing up the best version of yourself is a great way to get known and people like you much faster than if you tried to market through other channels. So networking I think is extremely important.

Kate Hejde: 4:02
So what are some ways that small business owners can get started with networking?

Lisa Raebel: 4:08
Networking is very, um, specific. So in my opinion, there’s three ways to network. Um, you have to go off of the, the same thing about there’s, there’s buyers, there’s end users and there’s influencers. You have lead gen, which is networking, and that’s specifically going someplace where, you know, the buyers or end users are hangout. But there’s also a sense of community and as, as, as entrepreneurs, especially like me as a solo entrepreneur, a sense of community is really, really important. I need to hang around with like-minded people who understand the trials and tribulations of being your own boss and your own salesperson, and wearing all the hats we get to wear. Right. Um, so a sense of community, but also education. And so as a marketing professional, I’m part of the American Marketing Association. I’m part of different organizations that help me be better at what I do as a professional. So to get started, I would pick. One of those three categories, where can I find people that are like-minded like me, that can get me the support and the sense of community? Where can I go to get lead generations? It’s not always your local chamber, it’s, it could be an industry if you sell those specific industry. Let’s take school districts, for example. The Association of School Business Professionals is all over the country. There’s an international one too. So if you sell specifically to school districts, go find that association that can get you in front of the right people. And so it could, doesn’t need to be people within your industry. It could be the people, the industries that you sell to, and as far as influencers are concerned, that might be the chamber, then that might be the people who influence other business owners or whomever your ideal client might be.

Kate Hejde: 5:49
So networking could be more than just like going to like the coffee shop meetup of a bunch of business owners. It could be more like teaching or um, speaking to A group of people as well.

Lisa Raebel: 6:01
Yes, absolutely. So in my networking and purpose training, what I talk about is the, the short, the mid, and the long-term goals of networking. You’re not gonna show up at one networking event and they’re gonna, people are gonna give you a whole bunch of money to buy from you. That’s not what’s gonna happen. So it’s about the short-term goals, short-term goals is that, no, they need to know you exist and show up consistently. To build that trust in the like aspect of you get that brand recognition right? Um, so that’s really important to do that and go in there with the intention of giving first. Anytime that I give the attention of like, I’m going to give more than I get in a networking event, I always somehow get still. Re something out of it, whether it’s learning or leads or even a one-on-one meeting to somebody that, that might fill that education or community or lead generation. It’s about giving first. If you go with the giving attitude, I’m telling you 100% of the time, you’re gonna have a better experience.

Kate Hejde: 6:58
So we get to our networking event. How do you suggest we like introduce ourselves, get started while we’re there.

Lisa Raebel: 7:07
First, the first thing you need to do before you even walk in a door, before you walk into the coffee shop, to do a one-on-one. Before you do anything networking, you need to check yourself. Because I’m not sure about you, but I have come into a parking lot with my hair on fire running a couple minutes late and I’m all like, you know, disheveled and everything like that. And you just need to check yourself.’cause you walk into that coffee shop with your hair on fire, the person you’re meeting with gonna be like, whoa. Like, okay, this is, I’m gonna make this real quick. Maybe how fast can I drink my coffee to get out of this? Right? So you need to make a really, really, really good first impression, because that’s what a pitch is when you do your elevator pitch or sales pitch, which I would love to get rid of those terms. I’d love to change it to a power pitch instead.’cause you’re not gonna sell somebody in the first 30 seconds, you meet them, but that’s a whole nother topic. Uh, check yourself first. If you’ve had a really bad day or got a really bad phone call and you’re gonna go into a networking event. Take five minutes, breathe, listen to your favorite music. You know, for me it’s throwing some Bon Jovi or some, some Bob Marley and sing for like sing really loud in my car for just a couple of minutes to kind of get check myself. And once I’ve checked myself and I’m in the proper mindset and the mind space to walk in that door, then it’s all about like. You know, setting goals. I wanna talk to have three great conversations instead of handing 20 people my business card in five minutes, right? So what are those goals? Um, the other thing I would do is make sure that you do have a really good pitch, because the, the worst thing you could do is someone to say, so what do you do? And you’re like. Well, I kind of, sort of made me do this and well, you know, we, we talk about these things and I don’t know, and then, then you got the people that like show up and throw up, right? The people who like, so what do you do? And two minutes later they’re still talking. So it’s really important to check yourself, make sure you’re in the right mindset, and make sure you have a pitch that really works and grabs somebody’s attention. So,

Kate Hejde: 9:03
So

Lisa Raebel: 9:04
but once you get there, yeah, you have the goals. Mm-hmm.

Kate Hejde: 9:06
goal. Yeah. What kinds of things do you feel grab people’s attention then when you start pitching or start doing that? Okay.

Lisa Raebel: 9:13
seriously. Humor. I don’t know where we stopped having humor in business. Why did we stop? Like why is it not not okay anymore? I don’t understand. So, um, I like to use humor, especially in GE general networking. I. You know, those, like, it’s not very industry specific or something if it’s industry specific, have an industry specific pitch. But I’ll give you a perfect example. I have a friend and a client, she’s a life coach. And you know, when I’d ask her like, so what do you do? She, people would ask you, be like, well, I have this. Take these people through this inside out journey and take them as transformational. And I’m like, Ooh, that’s very life coachy of you. Um, let’s pull back. And so we do this process. I have a, a, you know, a five step process that to have people create a power pitch and we created one. The one that we ended up with was I un constipate the mind and spirit so you can be you. And people were like, you un constipate the mind, like, tell me more. Right? It’s funny and people like, remember her because she’s the one who un constipates you. So it’s just using humor. I say I am the nanny McPhee of marketing. I. People go, wait, what? And so it’s, it’s until Disney catches up with me at least. And so it’s like that whole, like, how do you grab your attention with humor? I never say that I’m a mark, you know, a consultant, um, you know, I, she doesn’t use, she doesn’t lead with, I’m a life and leadership coach. You lead with what’s gonna grab their attention

Kate Hejde: 10:39
so more like how you help people, but do it in a clever, kind of fun, intriguing, mystery building way.

Lisa Raebel: 10:47
Exactly, and it’s about them, not about you. It’s, I say this in the book too, it’s your story, but it’s their journey. I’m gonna say that again. It’s your story, but it’s their journey and you want them to engage in that journey. So make it about them.

Kate Hejde: 11:04
Can we get into like maybe trying this kind of how to, how to build a pitch for someone? Like we can either run it off of my business, or if you wanna do like a fake business or

Lisa Raebel: 11:15
No, let’s do you, come on, that’s, that’ll this’ll be fun. Do you got a pen and paper?

Kate Hejde: 11:19
right. I do actually,

Lisa Raebel: 11:20
Okay. It, it usually takes a lot longer than I’m gonna take it from you.

Kate Hejde: 11:24
Gimme a baby version. Yes.

Lisa Raebel: 11:26
So what I want, anybody who’s listening, if, uh, unless you’re driving or walking the dog, of course, like be safe. Um, but you take a peak bank piece of paper and you divide it to three into thirds. The first one is what and how. The sec. The second section is problems and, um, emotions. Not emotional problems, but problems and emotions. And the third one is why. So I’m a massive Simon Sinek fan. And start with why and find your why. And the infinite game, the whole nine yards, right? So I like knowing my why. So it’s very simple in the very top section. The what and the how. It’s what you do and how you do it. So what you do literally could just be your title. Make it simple. Don’t complicate this. And then the how is, what do you do every day? Like, what do you physically and mentally do every day? Like for me, it would be, well, let’s, it doesn’t matter about me, let’s talk about you. What, what is your business and what do you do?

Kate Hejde: 12:23
So web design and coaching for creative entrepreneurs.

Lisa Raebel: 12:28
Okay. Coaching. How do, what do coaching, what?

Kate Hejde: 12:30
Website coaching, web

Lisa Raebel: 12:32
Website coaching. Okay. So the, the, what is the website Developer and coaching Right. Website creation and then the, then the how is, I have one-on-one conversations with my clients. I, um, I, I do a question, you know, a discovery call with them to find out what they’re looking for. I find out more about their product, I find more about them. I wanna know what their style is like. There’s a, there’s a whole bunch of stuff you have to do to be able to create a website. People don’t understand that there’s a whole like.

Kate Hejde: 13:00
like

Lisa Raebel: 13:01
It’s huge amount of homework to do before you can even start on the programming. And so it’s not about the coding and stuff, it’s about learning the person and learning about what you do. So the how is, you know, I spend time on WordPress or whatever format that is of your choice. I start developing it. I give them samples of three different choices that them decide which one works for them. Right. That’s the how. And then the problems and emotions is about like, what problems do you solve? You solve some. some, Brand awareness problems you can solve. Um, being found like SEO problems, right? The, the problems that you solve is like getting found so people know you exist. It’s also making sure that they look professional and legitimate. With the website being very professional, you solve those kinds of problems. Now, here’s the tricky part. There are emotions that go with every one of those problems that you solve.

Kate Hejde: 13:56
right?

Lisa Raebel: 13:56
for me, when I, um, had a client that we did a, a, a new website for, she got all teary eyed and I was like, are you okay? She’s like, I’m finally proud. I. Of our website. I’m finally proud to show people what we do. I’d never said to to told people I had a website’cause I was so embarrassed by it. Right? So pride is an emotion or confidence or joy, any of those emotions that come out of it, right? Some it could be relief. Oh, thank God I don’t have to design my own website because I have this professional doing it. I mean, it’s all of those things. And then the why. I’m not sure if you’ve done your why, but it’s, why did you pick web design? Why, what? What is it about that industry that gets, that gets you going?

Kate Hejde: 14:39
Well, really it’s the fact that I want small business owners to be able to Be found without constantly being on social media and like doing that constant churn. Um, I want them to be able to show up proudly, um, and represent their business online and drive traffic into them, like become a magnet for traffic instead of having to be constantly fighting for it and so that they can get back to their, the life that they pictured when they started their business.

Lisa Raebel: 15:08
Oh, I love that. That’s beautiful. So if we wrote all of those things we just talked about down, we talked about what you do, how you do it, and then we talked about what problems you solve, the emotions that go with it, and we talked about that. Why if you wrote all of that down on your piece of paper, there would be power words in there, and the power words of the words that resonate with the audience, not with you.

Kate Hejde: 15:28
you.

Lisa Raebel: 15:29
It might mean something to you too, but you wanna pick the power words that are gonna resonate with them. And so once you pick those out, then you can start building a, then you can start building a pitch. It could be, um, you know, my job as a web designer is to help small businesses get found so that they can stay in business. It grabs the emotional side. It talks about the problems that you solve, but also tells about what you do. So the two that I have are, I’m the dynamic fee of marketing. I help my clients until they need me, and then I’m gone. Because a lot of times people hire, they say they hire a consultant, like, oh, she’s gonna be around forever. How do I get rid of this woman? Right? But it’s literally like, it could be two months. You need me, it could be two years. You need me, whatever that looks like, as long as you need help, I’ll be here. But if once, you know, teach man to market, teach man to fish once you don’t, I, you know, I tell my clients. Eventually you’re gonna wanna fire me because you’ll be confident and know what you wanna do in your marketing, and you can do it yourself, or you can hire an agency to do it, and you’re gonna wanna say, thank you, Lisa, but I got this, which is like the biggest compliment I could ever have.

Kate Hejde: 16:38
ever have.

Lisa Raebel: 16:39
So for you it’s this. It’s the same concept for you. It’s a very much more ongoing because you have the maintenance and you’ve got all the things in the backend, and you gotta change the website for SEO and all the algorithms, right? So it’s the same thing. So with that said, how would you succinctly within 15 seconds, tell people what you do if you’re in networking and say, so what do you do?

Kate Hejde: 17:02
you do. Yeah. I, right now I say I help, um, I help creatives show up online so that they can get back to living the life that they pictured.

Lisa Raebel: 17:13
I like it.

Kate Hejde: 17:13
that,

Lisa Raebel: 17:15
And then, and I love it.’cause you didn’t say how you did it. Or what you do, but creators are like, yes, thank you very much.’cause I would like to get back to being a creative and stop doing all this like website crap.

Kate Hejde: 17:26
Yeah.

Lisa Raebel: 17:26
Not that website stuff is crap, but as a creative website’s not top of line. Right?

Kate Hejde: 17:31
Yeah.

Lisa Raebel: 17:33
So it’s it. That’s really, that’s great. And so a longer, more professional version of what I do is, as a marketing strategist, it’s my job to make sure when your clients and prospects need what you sell, they think of you first. It’s a little bit longer, but it still talks about the problem that I solve. It still talks about like, um, like their brand awareness, right? And then it also, it just, it leads to the intent of like, oh, good revenue,

Kate Hejde: 18:00
Yeah.

Lisa Raebel: 18:00
I can increase my sales. Right? It has that like kind of gist to it. And so what happens is that a human has an 8.25 second attention span. I think it’s down to eight seconds now, the last article that I read. And so you literally have eight seconds to grab their attention. Eight seconds. So how are you gonna do that? You gonna do that in a, in a 62nd pitch? Probably not. So I say a, a good power pitch is 15 seconds or less. Now the other weird thing about that is that if you have to stand up and like I do you networking stuff sometimes, like you have to give your pitch and then say your name and then you’re done. Like, it’s not like one-on-one networking. So my thing is that people say their name and the company name first. I say, say it last’cause you wanna grab their attention with something funny or something interesting that you say as your pitch and then end with your name and your, the company name.’cause that’s the last thing they’re gonna remember. They’re not, they don’t remember if you say it the first. So it’s here. Here’s the thing. It sounds like as you’re listening to this, this episode’s like, oh my God, I gotta do all this work. This is the cool thing about it. Once you do it though, it’s done. done. And then you just use it over and over and over again and you can walk in to that networking event confident in like, I know what to say, I have a clear message. I know exactly who my target audience is. I know what I, what I wanna say. And then you’re gonna have better conversations. Better conversations lead to more meetings. More meetings lead to more sales. So honestly, it starts with that first impression in my personal opinion.

Kate Hejde: 19:36
and I love the advice to say your name at the end, because I do like even when I’m listening to people, I hear their name and then I’m like trying to remember the name and I miss the next part, you know,

Lisa Raebel: 19:48
Yes,

Kate Hejde: 19:48
or I listen to the next part and then I’m like, wait, what was their

Lisa Raebel: 19:52
Wait, what was her name? Yeah, exactly. No,

Kate Hejde: 19:55
it’s, that’s such good advice, such a simple thing to just, um, switch. So

Lisa Raebel: 20:02
Yeah.

Kate Hejde: 20:03
that’s, uh,

Lisa Raebel: 20:04
They’ll probably remember your name of your company more than they’ll remember your name. So that’s why I say name and then name of your company’cause they’re not gonna’cause you’re, well unless you’re a speaker or something. It says your personal name is your company name. They remember the name first before they’ll remember. Remember your, your name, so I don’t take it personally.

Kate Hejde: 20:23
So once we’re done with our networking, we’re, we’ve pitched ourselves, we’ve talked to people, how do you follow up with people after a networking event or how do you continue the relationship from that?

Lisa Raebel: 20:36
Great question because this is where another huge problem that people have, they don’t set time in their calendar for follow up. So let’s say you’re going to a breakfast meeting with the local chamber or your industry group or whatever that might be. That’s from seven 30 until nine 30, let’s say. Then either that afternoon or the next day, schedule 30 minutes on your calendar for follow up. And it could be simply linking in with them. It could be sending them a, a piece of, um, I say propaganda, which is terrible, but like a marketing material that, that you promised to send them or a connection. Some of the best networking is without having to sell, is the fact that. fact that. You say, oh my gosh, I know somebody who is what you’re looking for. I know somebody. Let me connect the two of you. And so it adds value to that relationship because following up is not just like, Hey, I met you yesterday when I have copy. Yeah, that’s, that’s not a follow, but follow up is, it was great talking to you. You mentioned the fact that you’re looking for a web designer. I know this great person in Colorado. You know, she’s a great web designer to let me connect you guys. It’s that kind of followup that’s really important, but put it in your calendar and then stick to it and it’s, it could take you five minutes and then you’ve got 25 minutes of free, you know, extra time, but at the same time, just schedule it in your calendar. The other thing that I think people don’t do is they don’t realize that the person that they’re talking to is not the person they’re selling to. And this is where I get a lot of people just kind of just go, huh? When you’re networking and you’re talking to somebody. Don’t talk to them as if you want them to be your customer. Talk to the Rolodex in their head. Okay, I’m dating myself, not a Rolodex, but a CRM. Right? Talk to the all the context that they have in their head, because what you want them to do is say, oh, I may introduce you to these three people, or I have two people that I know that need what you have. Or, Hey, I was just thinking that sounds like something that I need. So if they need a bonus, great. Perfect. If you don’t talk to them like you’re selling to them and you’re just informing them how you help other people, they’re thinking about all kinds of people they can introduce you to. That is not working, in my opinion. I guess for me it’s the, it’s the, like, don’t, don’t do the networking unless you plan on doing something with it.

Kate Hejde: 23:02
okay.

Lisa Raebel: 23:02
Right. Because that’s what we do. Like our marketing is about the call to action. I could write a book, I can let it sit on the shelf or I could do something with it, right? You could do a social post and do something with it. Have a beautiful website, but do something with it and have that call to action. I figure out what that is. And networking’s no different. Have an intent,

Kate Hejde: 23:23
Where do you suggest people finding these networking opportunities? And are they all in person or are there some ways to network online?

Lisa Raebel: 23:30
Oh, absolutely. In person and online. Um, in person I believe is more powerful. However, your customers might not be local, so networking online is great. I would start with, um, once you’ve defined what your. Ideal customer is. So just super quick, I know you’ve talked about this in other podcasts that I’ve listened to from you, is that there’s a difference between an ideal customer and a target audience. The ideal customer is the person who’s actually buying from you or using your product, and the are the target audience is where they hang out. So just reiterating that fact. So what happens is that if you defined who that is and they have a specific industry or geographical location or whatever the case might be. You know where they go, where they hang out, go there. So one of my clients, um, we do, uh, their employer branding and we do a lot of recruiting with them. Well, they have a lot of technicians, you know, second and third shift technicians. And it sounds really weird, but, um, the people that they’re hiring hang out in a very specific geographical location. And some of them are bars. So we literally do like, you know, this TV screen, sometimes it does advertisements. We go there because that’s where they hang out. And it sounds weird, but it’s like, oh, you gotta go where their hangout. So where do they hang out physically about digitally as well. If they’re not on Facebook, don’t waste your money on Facebook ads. You know what I mean? Um, but if they are a very specific industry sponsor, events, become a, become a speaker at one of their events, do all the things in that industry. So you show up where they hang out and have a booth, do those kinds of things. But it starts with knowing who that ideal client is and where they hang out. Then you go, that’s where you go networking, in my

Kate Hejde: 25:27
love that advice. Yeah, that’s great. And we talked a little bit about like Chamber of Commerce, um, and there’s always like just local Business groups I feel like too, that you can start there and a lot of the times you find one group that you network with and they, somebody that you meet there networks somewhere else and you can kind of just like mind map all the way out into lots of different places too.

Lisa Raebel: 25:51
Yeah. And it’s okay to, to, to try something out and then say no.

Kate Hejde: 25:55
that,

Lisa Raebel: 25:56
I’ve gone to as a guest to networking things and I’m just like,

Kate Hejde: 25:59
like

Lisa Raebel: 26:00
great group. Not my vibe, not my, not my people. Um, but you know, thank you very much for letting me have a guest. I mean, you have to let them know nicely. Just say, I’ve chosen to invest my time and, and money elsewhere, but I truly appreciate you’ve got a great group. It’s just not where I’m looking to go. And most networking peop companies, people are like, yeah, I get it.’cause they don’t want you there either. If you’re just gonna be there. They want you to be fruitful and

Kate Hejde: 26:27
and

Lisa Raebel: 26:28
like add to the conversations and add value to the people that you’re networking with. So try out. It’s okay to go and ask to be a guest places and say, Hey, I’m just looking for someplace to go. I’m, can I see if this is it? So.

Kate Hejde: 26:40
any tips for getting over nerves for introverts, going to these kinds of things.

Lisa Raebel: 26:47
Yeah, I am actually an introvert. Um, in my, at my core, so what’s called an extroverted introvert. I have very extroverted tendencies like this. Um, but I am quite the introvert, so for me, it’s literally sitting in my car and doing something that makes me joyful. So listening to music, you could be listening to a podcast, you could do whatever it is to get you in the mindset of going in there. Now, the the introverted aspect of things is that if you walk in not knowing what to say, you’re gonna be like sitting against the wall, not talking to anybody. But if you have a power pitch, you know exactly what to say. You know who your target audience is. You have all the things that builds the confidence for you to walk in that networking with confidence. The introvertedness can take seconds. A backseat to the confidence. And so I think having that confidence of knowing where your pitch is, knowing who you wanna talk to, what are your intentions of that, the introvertedness can kind of get a backseat to that now. You’re not gonna be walking in there, just gonna be like, I’m here walking in. Right? Like, I’ve entered the room. The party can start. You know, we’re not gonna be that person. But at the same time, you know, it can be hard to have like three or four people standing there just to walk up and introduce yourself. But if you know what to say, you would know who your audience is. You know, all those things. It gives you the confidence to walk up and just start introducing yourself.

Kate Hejde: 28:11
Well, and I think there’s always going to be another introvert there. and

Lisa Raebel: 28:16
Guaranteed.

Kate Hejde: 28:17
right? And so I tend to seek out the other person that’s by themself or like, looks as nervous as you feel and, and be, be the person that makes them feel welcome. And I feel like that helps me so much get past that.

Lisa Raebel: 28:34
Well, and then you can go together. Then you have a buddy now to go into those groups of three and four and like talk to together.

Kate Hejde: 28:41
Yes.

Lisa Raebel: 28:41
that’s really good advice.

Kate Hejde: 28:43
Okay. I have loved talking to you, Lisa. Where can people find you?

Lisa Raebel: 28:48
So Rebel Girl marketing.com is my website. Uh, Lisa Rebel is my name, and you can find me on LinkedIn, um, on Facebook too. But the best way to get ahold of me is just to go to my website, do the contact me page, um, or just email me at lisa@rebelgirlmarketing.com. I’d love to talk to anybody who’s just. Sitting there struggling with, I don’t know what to do. I know I need marketing, but I don’t know where to start.

Kate Hejde: 29:14
start.

Lisa Raebel: 29:15
Those are some great people for me to have a conversation with.

Kate Hejde: 29:17
That’s awesome. We’re gonna wrap up with a lightning round of questions I did not pre-warn you about these. So there’s, there’s three questions, They’re pretty easy ones though. So what are, what’s a book that you’ve read lately that you’ve loved? It can be, um, a business book or a fun book.

Lisa Raebel: 29:36
So my fun book is The Midnight Library.

Kate Hejde: 29:38
Midnight Library.

Lisa Raebel: 29:40
I love that book. It’s um. It’s very, um, soul searching and unpredictable and fun and all those other things, and you laugh out loud, that kind of stuff. So I loved, love that book for like, pleasure. Right now I am reading a book called, um, speak with Confidence. Because I truly believe whether you’ve been speaking for five minutes or five years, it’s always good to hone in on your skills and learn from other experts. So this is a, um, this is a, a speaking coach who wrote a book that I saw present at a American Marketing Association Association event at one point in time. So yeah, I’m reading that right now for business.

Kate Hejde: 30:19
And then what what free resource or um, educational thing have you found super beneficial lately?

Lisa Raebel: 30:28
Oh, um, free resource.

Kate Hejde: 30:30
resource.

Lisa Raebel: 30:31
I love podcasts. I love, I love listening to them. I love being on them as a guest. I love my own podcast. And so you can learn if you have a very specific subject matter you’re trying to learn about. I. Podcasting, I think is one of the best ways to do that because you can listen to it as you’re driving to appointments or walking the dog, and I just think it’s really great to, to learn from subject matter experts without having to hire them. I, yeah, I’m a big podcast listener.

Kate Hejde: 31:01
do you have a favorite recent episode of your podcast that we should send people to?

Lisa Raebel: 31:07
Sure. I actually have two. Um, so my life coach friend that I talked about, her name is Krista Morrissey, and she was on my show a couple months ago, and she talked about mindset. So we talked about the whole, like, if you need to check yourself before you walk into a networking event, you should do that before appointments as well. But she talked about mindset and how marketing as, as a mindset helps you. Build that business development without actually trying. So we talked about that. And then my friend Susan Trumper, who wrote, oh, oh, can I swear on your show? It’s, it’s called, oh Shit, I’m in sales Making Sales, your BFF. And so she wrote that book and, um, it’s all about like all the basics of selling, the things you don’t think about. And so her name is Susan Trumper, and we talked about selling as an entrepreneur and how hard it can be if you let it be. If you do all the prep work and you do all these things ahead of time, just like having a great power pitch before you walk into networking, it doesn’t feel like a sales call anymore. It it, there’s no pressure to it. And she has great advice and nuggets. So those, those two, um, those two specific interviews, I really, I, I actually listen to them again’cause sometimes they, they teach me again when I get into a weird mindset.’cause we all do.

Kate Hejde: 32:23
all do we do. You’re right. We’ll make sure to link those, both of those episodes in the show notes. And then the last question is, is there something that you’ve been learning or have learned recently that you are just really into? What’s making you curious? Um, what’s sparking your interest lately?

Lisa Raebel: 32:40
Um, what am I learning Lately, I am learning how to be a better business owner. So I’ve, I’ve intentionally started taking classes on how, you know, how to show up as the CEO of my own company. Um, I can do that, but it’s all the backend stuff that I, that I’ve always just kind of ignored or gave to somebody else to do that I’m really learning how to be better at that. It’s making more, more intentional, it’s making more productive. It’s, um, like getting rid of all the squirrels that kind of, you know, suck your attention. And so I, I’m really loving learning how to just manage my time better and be a more productive business owner so I have more free time to do the things that I wanna do, which is why we start our business sometimes in the first place.

Kate Hejde: 33:24
Yes. I love it. Well, thank you so much, Lisa. It was so great talking to you today.

Lisa Raebel: 33:29
Yeah, you too. Thanks, you too.

Kate: 33:31
There were so many gems in this interview with Lisa. I hope you got as much out of it as I did. I really enjoyed her quick training with me on. Perfecting my own power page. I’d love to hear from you. What your biggest takeaways were. You can DM me over on Instagram at dear Kate brand strategy. And just let me know what you thought of the episode. Let me know if there’s some other guests you’d like to see on the show or other topics you’d like covered. I do have some solo episodes planned in coming up and look forward to talking to you again soon.

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