7 Things to Do During Busy Season to Prep for a High-Converting DIY Website

If you’re waiting for slow season to finally build or refresh your website, here’s the good news: the work you’re doing right now is giving you everything you need for a stronger, more strategic site later.

Your website doesn’t start in your builder — it starts with real moments happening inside your business today.

Here are seven things you can start doing during busy season that will make your future DIY website easier to create and far more effective.

Prefer to watch instead of read? Here’s the full video:

1. Collect Testimonials While the Experience Is Fresh

Busy season is the perfect time to gather powerful testimonials because clients are actively experiencing the transformation you provide.

But skip the generic “It was great!” testimonials.
Instead, ask questions like:

• What was life like before working with me?
• What changed after our project together?
• What surprised you most about the process?

These details create vivid, trust-building testimonials you can later highlight across your homepage, service pages, and portfolio.

2. Pay Attention to Your “Business Sweet Spot”

Not every project energizes you — and that’s important data.

Take note of:

• The clients you wish you could clone
• The projects that felt effortless or fun
• The ones that drained you or felt misaligned

Your website should attract more of the work you want, not simply showcase everything you’ve done. Let your favorite projects and ideal clients guide the messaging, imagery, and offers on your next site.

3. Capture Behind-the-Scenes Moments

Don’t wait until later to explain how your process works — show it as it’s happening.

Take quick photos or short clips of:

• Your workspace
• Project sketches or notes
• Client calls
• Mood boards or brainstorm moments

These candid details add personality and transparency to your About page or Services section and help clients connect with how you work, not just the final result.

4. Collect Inspiration as You Go

Inspiration hits randomly — not just when you sit down to plan your website.

Start a folder or album where you save:

• Colors from packaging or art that catches your eye
• Typography from signs or printed pieces
• Layouts or textures that feel like “you”

Gathering real-world inspiration ensures your website reflects your authentic style, not just a Pinterest board of trends.

5. Listen for Your Clients’ Exact Language

The best website copy doesn’t come from guessing — it comes from your clients.

During busy season, pay attention to:

• How they describe their problems
• The words they use to explain what they love
• The phrases that keep repeating across conversations

These gems become headlines, service descriptions, and calls-to-action that make visitors say, “This is exactly what I need.”

6. Build a “Portfolio-Ready” Folder Now

When you’re in the thick of projects, save:

• Before-and-after screenshots
• Project summaries
• Notes on what made the work special
• Any visuals that highlight your process or results

Future you will be very grateful — nothing slows down DIY website building like digging through old files trying to find your best work.

7. Turn Your Best Content Into Evergreen Website Pages

Look back at your recent posts, stories, emails, or conversations. Which ones sparked engagement or got clients nodding along?

Those moments are clues.

Expand them into:

• Blog posts for SEO
• FAQs for your services
• Deeper explanations on your Offer pages
• Resource content that guides visitors toward working with you

You’ve already tested what resonates — now turn it into website content that works year-round.

(This post your reading? Started as an instagram carousel, turned into a youtube video, and now I’m sharing it here! And it will go out in email as well. Work smarter, not harder 😉 )

Ready to Start Planning Your DIY Website?

Every small action you take during busy season makes your future website smoother, clearer, and more effective. When slow season arrives, you won’t be starting from scratch — you’ll be starting with momentum.

If you’re ready to organize your ideas and map out your pages strategically, grab my DIY Website Planner. It helps you design your site with clarity, purpose, and confidence.

👉 Download your planner here: https://dearkatebrandstrategy.com/planner