How Blogging Boosts SEO and Marketing for Small Businesses in 2024

Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.

We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.

Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.

Here’s what we’re covering:

  • Why Google is a goldmine compared to social media.
  • How blogging builds credibility and attracts your dream clients.
  • Busting myths like “blogging is dead” and “I’m not a good enough writer.”
  • The secret sauce: long-term benefits of blogging you can’t get elsewhere.
  • Practical tips to make blogging simple and effective.
  • Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.

Episode Breakdown:

  • 00:00 Introduction: Why Google Wins Over Social Media
  • 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
  • 01:08 Myth Busting: The Truth About Blogging
  • 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
  • 04:19 Easy Tips to Get Started (or Reignite Your Blog)
  • 05:38 Wrapping Up: How Blogging Levels the Playing Field

FAQs

What should I blog about to get found on Google as a small business?

There are 5 major post types I recommend. But start with one service + one real question your ideal client actually Googles. Keep it specific (price, timeline, process, what to expect, local considerations). Skip the technical jargon and teach clearly in real language.  Add a quick example or mini case study, and point to a next step so you aren’t leaving people hanging.  

How long until blogging starts bringing in inquiries?

Blogging is a garden, not a vending machine. Prep the soil (optimize your site), plant the right seeds (strategic topics), water consistently (publish regularly), and give it time. Expect early momentum around the 6-month mark—then it compounds.

How many posts per month do I need for SEO?

Quality beats volume. Aim for 1–2 strategic posts/month you can repurpose. If you can blog more, and keep it relevant and high-quality, that’s great! Just don’t fill your site with fluff just to check blogging off your to-do list for the week. 

Do I have to be a great writer to blog for my business?

Nope. If you can talk about your business, you can blog about it. Record a quick voice memo, transcribe it, tidy with AI, and keep your sentences short. Write like you talk—clear, helpful, human.

How do I repurpose one blog post into lots of content?

Work smarter, not harder. First, change the format: turn the post into a carousel (one slide per point), a short email recap, and a 60-second video highlight. Then change the angle:

  • Zoom in: turn each point into its own Instagram post or quick tip that you can go deeper on (5 points = 5 posts).

  • Zoom out: make a reel on the bigger problem your audience is facing, your framework to solve it, or “3 mistakes to avoid.”

Everything points back to the full blog (and your site) so the traffic compounds.

Can a small business outrank big brands locally with blogging?

Yes. Google rewards helpful, specific content. Your local examples, process breakdowns, and real client stories often beat generic corporate copy—especially for location-based searches.

 


Ready for more?

Graphic reading "5 Client-Attracting Blog Posts You Need to be Writing to Show Up on Google"

 

Grab my 5 Client-Attracting Blog Posts guide (free) to make your next post faster and more strategic: https://dearkatebrandstrategy.com/client-attracting-blog-posts 


Prefer a step-by-step system? Get the Blogging Mini course here: https://dearkatebrandstrategy.thrivecart.com/blogging-mini-course/

 

Listen to my episode on SEO here:  https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/

 

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Learn more at Howyoupicturedit.com 


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