If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s […]

Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging […]

In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you! Discover how understanding your brand’s Enneagram type—whether you're a Helper […]

In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, […]

Introduction: The Frustration of a Floundering Website Have you ever poured your heart and soul into building a website for your small business, only to feel like it was all for nothing? No matter how many late nights you spent tweaking your site, it’s just not working. Traffic is non-existent, clients aren’t coming in, and […]

Are you a creative entrepreneur struggling with a website that feels more like a placeholder than a powerful online presence? You’re not alone! Many creatives struggle to build a website that attracts their ideal clients and converts them into paying customers. Jennifer recently faced this challenge and now has a website that sells her services […]

Danielle went from a dead-end placeholder to a website that gets dream clients excited to work with her with Brand Base Camp. She had built a website for her photography business on Showit in the past, and while she knew the basic technical aspects of creating a website, she felt lost on how to make […]

Your Story Makes You Better Have you ever considered how your diverse background can give you a unique edge in business marketing? I recently read the book Range: Why Generalists Triumph in a Specialized World by David Epstein and found myself nodding along throughout. Did you know that three-quarters of American college graduates end up […]

This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need – nothing more, nothing less. I also emphasize the game-changing impact of having a […]

So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful […]