launch a website that sells Your services for You
–in as little as 4 weeks.
This isn’t just another website course or
fill-in-the-blank template.
You’ve tried that—and it didn’t work.
Brand Base Camp is different.
You’ll go from “Here’s my little business...”
to a clear, strategic site that says “this is what I do and why I’m worth it”—
and turns visitors into clients who are excited to pay you.
With guided steps, plug-and-play templates, and AI tools to lighten the load, you’ll never feel stuck.
Quick tutorials walk you through it all—colors, fonts, mobile tweaks, even getting found on Google.
You won’t just have a website—you’ll have a base camp that grounds your brand and drives momentum.
"I already got a new lead a little over a week after launching!"
"My website needed a huge overhaul. Kate was able to help me with everything from targeting my ideal clients to nailing my messaging on each page. Every single part of my website got a major glow-up."
"The skills and knowledge I gained through Brand Base Camp are invaluable"
"The process was smooth and stress-free, thanks to Kate's step-by-step guidance. Now, my website not only looks fantastic but also truly reflects my brand and the quality of my work. It's more than just a site; it's an extension of my business that attracts new clients and makes a great first impression."
-Jennifer P., Photographer
-Lauren H., Realtor
What if your website could:
Act as your 24/7 sales team closing the deal before your leads even submit the contact form
Eliminate the need for constant social media guesswork
Feel like a true reflection of your brand
Be a foundation for all your marketing
You don't just need a website....
Email Marketing
Email Marketing
Word of Mouth
Email Marketing
Word of Mouth
Social Media Marketing
Email Marketing
Word of Mouth
Social Media Marketing
Paid Ads
Email Marketing
Word of Mouth
Social Media Marketing
Paid Ads
Organic Search
Email Marketing
Word of Mouth
Social Media Marketing
Paid Ads
Organic Search
Email Marketing
Word of Mouth
Social Media Marketing
Paid Ads
Organic Search
Email Marketing
Word of Mouth
Social Media Marketing
Paid Ads
Organic Search
Email Marketing
Word of Mouth
Social Media Marketing
Paid Ads
Organic Search
Your website should be the cornerstone of your brand—a central hub that communicates your value, showcases your work, and helps the right people find and book with you.
This isn’t just about pretty design (though yes, it’s going to look GOOD).
It’s about creating a strong foundation that boosts your visibility, builds trust, and positions you as the go-to in your field.
Imagine dream clients reaching out, already excited to work with you—because your website did the heavy lifting.
Brand Base Camp is your ticket to a website that sells your services for you.
(So you can spend more time doing the work you love—and earning what you deserve.)
Inside Brand Base Camp, you’ll get guidance at every step:
what to say on each page, how to design a site that reflects your brand, and how to get found in Google search results.
Sure, you could hire it all out—designer, copywriter, SEO expert—and spend thousands.
Or you could DIY it with free guides, YouTube tutorials, and template chaos.
But with Brand Base Camp, you get everything in one place: tools, support, and a proven roadmap to build a site that helps your business grow—and keeps growing with you.
Past Campers Say:
In as little as 4 weeks, you'll:
Figure out exactly what to say on your website and write the words that truly connect with those perfect fit clients.
Design a Website That Converts: Create a beautiful, professional website that reflects your brand, builds trust with visitors, and turns them into paying clients. buyers.
Get Found Fast: Learn the SEO essentials to rank on Google so ready-to-buy clients find you quickly. Now that's a website that sells for you!
Your new website will work for you 24/7—selling your services and freeing you up to do more of what you love (and get paid for it).
Brand Base Camp Includes:
Lifetime access to bite-sized trainings and tech tutorials that show you how to write compelling copy, design a site you’re proud to share, and launch a website that sells your services—on autopilot.
Everything’s in one place—with worksheets, guides, transcripts, and playback controls—so you can learn your way and move forward with clarity.
The Brand Base Camp Classroom:
A fillable brand guidelines template to help you clarify your voice, visuals, and messaging—so everything from your homepage to your Instagram feels consistent and on-brand.
Your Marketing Field Guide:
A step-by-step, fillable checklist that breaks the process down into manageable pieces—so you always know what to do next and never miss a step.
Website Launch Map:
Plug-and-play templates and proven formulas to help you write the words for your website—so they're clear, client-focused, and designed to turn visitors into inquiries.
No “salesy” scripts or stiff language—just copy that sounds like you and actually works.
Copy That Converts Toolkit:
Define what you really want to offer—based on your strengths and values—and learn how to package it and talk about it in a way that clicks with the right clients.
Clarify Your Offers:
Think of it as your behind-the-scenes assistant—ready to help with market research, design ideas, simple coding tweaks, and more. You'll learn how to use AI to expand your skills, stay in your zone of genius, and move faster—without hiring extra help.
Learn to Make AI your Project VA:
Choose a 4- or 9-week launch goal that fits your life, with weekly emails to guide you step by step.
And if it takes you longer? No worries. These plans are here to give you structure and momentum—so “build website” doesn’t stay a never-checked box on your to-do list.
Launch at Your Speed:
Premium Showit Website Template:
Your Head Start
Choose a premium template from my personal template shop—designed with strategy, style, and DIYers like you in mind.
Skip the blank page and plug your copy right into a layout that’s already set up to sell—so you can launch faster and feel proud of your online home. ($597 value)
Camp Counselor on Call:
Your Safety Net
This is your secret weapon for actually finishing your site.
You’ll get three private 20-minute calls to use anytime during your 9-week support window—whether you’re stuck on strategy, second-guessing your copy, or just need someone to point you in the right direction.
It’s like phone-a-friend, but with someone who’s been down this trail before—and has the map in hand.
The Blogging Mini Course:
Your Next Step
What happens after you hit publish? Learn how to keep your site working for you by sharing helpful content that builds trust, brings people back, and helps them take the next step.
You’ll also see how to reuse what you write for emails and social—without starting from scratch every time.
And the Bonuses to get you launched faster!
Website Writer AI:
Your Blank Page Buster
This AI assistant helps you write your website faster, with guidance at every step and tried-and-true copywriting formulas leading the way.
From finding the right words to getting unstuck when you're too close to it, this tool helps you sound like you—just clearer, more confident, and focused on turning visitors into clients. ($200 value)
BONUS
BONUS
BONUS
BONUS
Brand Base Camp is For You If:
- You Don’t Want to Spend Thousands on a Designer: You want a website that truly represents you, without breaking the bank.
- You Need to Write Your Own Copy, Confidently: You know that writing persuasive copy is essential for your business, whether it’s for your website, emails, or social media. You want to learn how to do it yourself—so your message always sounds like you.
- You Want Control Over Your Website: You don’t want to rely on a developer for every little change. You want to easily manage your site’s backend so you can update and tweak it whenever you like.
- You Feel Your Branding Is Scattered: You’re looking for a cohesive, polished brand that aligns with your vision and attracts the right clients.
- You Thrive with Check-Ins and Encouragement: You like having a little structure—those regular nudges to stay on track—and knowing support is there when you need it. It helps you stay focused and actually finish what you started.
- You’re Done with Websites That Just Sit There: You want a website that acts as a 24/7 sales tool—bringing in leads, building trust, and converting visitors into clients.
- You’re Ready to Stop Guessing: You want clear, actionable steps to design, build, and optimize your website with confidence.
Sweetheart City Living’s Real Estate Website
Emily’s HoneyBook & Systems Website
Danielle’s Photography Website
Real Websites, Real Results:
See How Our Students Transformed Their Business
Take a peek at the three phases we'll work through together
I've been in your shoes, DIYing a site, and know how overwhelming it can feel!
That's why I’ve created my own process that makes building a website as easy as it can possibly be. In Brand Base Camp you’ll work through 3 clear phases – Strategy, Site Design, and Showing Up, with bite-sized lessons designed for the DIYer.
This step-by-step approach ensures your website isn't just beautiful, but strategically designed to attract your ideal clients, make you findable on Google and establish you as the go-to expert in your field.
Phase 1: Strategy
This isn't just website design, it's brand storytelling! Our strategy phase is where the magic begins.
Discover Your Brand Identity: Who are you? What makes you stand out? Let’s dig deep to uncover your unique "marketing trail mix." I’ll help you define a brand voice and core message that not only makes you proud to share your website but also serves as the foundation for all your marketing going forward. You'll move from overwhelm to clarity, with a consistent and compelling message that speaks to your ideal clients wherever they find you.
Craft Words that Connect and Convert: Skip the outdated client avatar exercises. We focus on real market research to understand your audience and use their own words to craft messages that make them feel seen and understood. With my Website Writer Workbook, you’ll have a clear guide on exactly what to say on every part of your site to attract and convert the right clients.
Design a Cohesive Brand Experience: Your website should be a reflection of your brand, combining words with the right design elements—like colors, fonts, and images—that tell your story and attract your ideal clients. I’ll guide you in choosing these elements to create a cohesive look and feel that communicates who you are and why you’re the right choice for your dream clients.
By the end of this phase, you'll have a clear roadmap for your website – a website that reflects your brand, attracts your ideal clients, and turns them into loyal customers.
Phase 2: Site Design
- Choose the Right Template: Not all templates are created equal! A good template saves time and serves as a strong foundation for your site. I’ll guide you in picking the perfect template that aligns with your brand and functions seamlessly, helping you avoid common DIY mistakes.
- Learn to Design a Site with a Great User Experience: A high-performing website isn’t just about looks—it’s about creating a seamless experience for your visitors. Learn how to design a site that loads quickly, is easy to navigate, and is loved by Google, making sure your clients stay engaged and land in your inbox ready to book.
- Learn Just What You Need to Build the Site of Your Dreams: You don’t need to become a web designer to create a beautiful, functional website. I’ll teach you the essential skills to build a site that looks great and works seamlessly. Plus, you’ll learn how to easily make updates and changes on your own as your business grows, without needing to hire a designer every time.
- Get On-Demand Support from a Designer: With access to twice-weekly live sessions and office hours, you’ll have the help you need, when you need it. Think of me as your designer on call—ready to break things down in simple, DIY-friendly terms. Whether it’s recreating a specific feature from a site you love or getting quick feedback, I’m here to guide you every step of the way.
With your brand strategy in place, we dive into designing a site that’s not only beautiful but also effective in turning visitors into clients. This is where most DIYers start—and why so many end up with sites that look like Pinterest fails. We’re doing it differently, starting with strategy first, so your design works as hard as you do.
Phase 3: Showing Up
With your site built, it's nearly time to launch! In this phase, we'll build the buzz and get all of your ducks in a row!
SEO Basics: Meta descriptions, alt text, page names, oh my! SEO doesn't have to be overwhelming and complicated. I'll break it down in easy steps so we can get Google sending you dream clients, so they find you when they're ready to buy.
Launch tips: Build buzz around your new site, learn tactics to drive traffic, and create more interest in your business.
Track, Tweak, and Thrive: I’ll share the tools and strategies to monitor your site’s performance and understand client behavior. With this data, you’ll learn how to make smart adjustments that keep your site working hard for you, turning more visitors into clients over time.
"This couldn't have been possible without guidaince from Kate and her Brand Base Camp. (highly recommend the DIY option!) Without a second pair of experience eyeballs, your website could also be confusing without you knowing. I'm so glad I took the leap to refresh, accept help and have a site that I'm proud of!"
"It not only feels like "me" but it's also SO much more helpful and clear to site visitors"
-Nikki S.
Any time I tried to work on my website before I felt lost. I didn't know where to start or how to put what I wanted to say into the site. I love all the questions and templates Kate had to help get my words and ideas out of my head and onto the site.
"I love how easy Kate made it."
-Seana C.
So, how much does this cost?
Let’s face it—Brand Base Camp isn’t “cheap,” but here’s why it’s worth it.
You could spend $197 on a bare-bones template—or $1,500+ on a premium one—and still be stuck figuring out how to talk about your business, attract clients, or update your site later.
Hiring a designer? That’s easily thousands of dollars—and still won’t teach you how to do any of it yourself.
Brand Base Camp is different.
It’s a complete, step-by-step system that helps you write your copy, design your site, get found on Google, and build a brand that feels aligned and client-ready.
You’ll get personalized support when you need it, hands-on guidance, and the tools to build a website that works for you long-term.
PLUS, it’s made just for DIYers.
You’ll learn exactly what you need to design the site of your dreams—no complicated coding or tech talk, just what’s essential for you.
For less than the cost of a premium template—or a fraction of what you'd pay a designer—you’ll learn to build a high-converting website and gain the skills to grow your business.
Just one new client could pay for the program—and you’ll finally be working with the kinds of clients you actually want to serve.
Bottom line? This isn’t just about launching a website. It’s about building your business to last.
The public and our future clients get a glimpse and a clear window of understanding who we are as a business. I always felt before I like I had to explain over and over again what we do but now I feel like it’s very clear and cohesive and consistent branding. I feel like the style of the website matches exactly what we have wanted for four years.
-Sara I.
"Clear and Cohesive and consistent Branding"
"The copywriting templates were a game-changer; they provided a solid foundation while allowing me the flexibility to tweak and personalize them, making the final product something I could truly call my own."
"each step was clear and manageable, and the deadlines helped me stay accountable."
-Jennifer P.
meet your
Camp Counselor
I started my first business as a photographer with a baby on my hip—and quickly realized I loved the business side even more than taking photos.
As my family grew, so did my need for a website that could actually sell for me.
But even the prettiest templates didn’t help me explain what I did or attract the right clients.
So I got serious about messaging, design, and strategy—and built a site that still brings in bookings years later, without updates.
Now, I help business owners like you do the same.
Hi, friend! I'm Kate!
When you DIY with the right tools and guidance, you don’t just get a website—you get a brand message that makes all your marketing easier.
Your emails, social posts, and content finally have a clear throughline—and your site becomes the base everything connects back to.
That’s what Brand Base Camp is all about: giving you the clarity, skills, and structure to build a site that supports your business—and helps it grow.
You’ll walk away with a site you’re proud to share—and the confidence to show up everywhere else, too.
This sounds amazing but is it just for photographers?
Nope! Brand Base Camp was designed to help all service-based small business owners. I do have 13 years of experience running a photography business but I've also worked with business owners in many other industries!
I've worked with: wedding vendors, coaches, course creators, photographers, planners, organizers, bookkeepers, consultants, realtors and more! The content is all tailored to the students inside.
I AM COMPLETELY READY, BUT THE MONEY SCARES ME!
Here's how it helps me to think through biz investments: How much is "saving" money actually costing you? How much are you paying for a website that's really just a business card in a sea of business cards on the coffee shop bulletin board? How much MORE could you make every year with a site that brings in WARM leads ready to book? How much could you increase your prices if your website reflected the quality of work and the service you actually provide? If those numbers outweigh the investment, then it's clearly a sound business investment.
Plus, you can break the cost up into 2 or 4 payments!
HOW LONG WILL THIS TAKE ME?
You’ll choose between a 4-week fast track or a 9-week paced plan—so you have structure to follow, but flexibility to make it your own.
You’ll get a step-by-step plan, weekly check-in emails, and simple tools (including AI!) to help you move forward faster—without burning out or second-guessing. You’ll always know your next step, and you’ll never be stuck doing it alone.
And if it takes you longer? That’s okay too. You’ll have lifetime access to the content, so you can go at your own pace and come back anytime you need.
IS THIS JUST FOR SHOWIT?
Yes, and no. Showit is the recommended platform for this course. I've chosen to work with Showit for it's ease of use, customizable nature, and excellent SEO capabilities.
All of the tech and design tutorials are based on Showit.
But, if you have another platform you love, the strategy, copywriting, and frameworks can still be applied! You'll also still get my feedback on the design as well as copy and layouts.
I'M NOT TECH-Y! CAN I STILL DO THIS?
Yes! We’re building your site in Showit—a platform I chose specifically because it’s incredibly user-friendly. No code required, just drag and drop.
And the drag-and-drop features are fully customizable—no design restrictions or locked templates.
If tech has ever stopped you before, you’ll feel right at home here.
And if you get stuck? You’ll have access to 3 one-on-one calls you can schedule during your 9-week support window—so help is there when you need it.
I'M A NEW BUSINESS. I DON'T HAVE COLORS OR A LOGO ETC. IS THIS TOO ADVANCED FOR ME?
We'll walk through choosing visuals to represent your brand no matter what stage you're at!
But first, we'll figure out your brand messaging and positioning so we can choose well!
We'll find the common thread that ties you to your dream clients and back up your messaging with visual that seal the deal!
You’ve tried to DIY your website before—but it never quite felt like you. You’ve filled in templates, taken courses, tweaked designs... and you’re still stuck with a site that doesn’t reflect your brilliance or attract the right clients.
You want more than something pretty. You want a site that connects with your dream clients, feels aligned with who you are, and helps grow your business—even when you're off the clock.
Now, picture this 4 weeks from now...
You hit publish on a site that finally feels like you—clear, client-ready, and built around what makes you shine.
Google sends you ready-to-buy clients who feel like you were made for each other.
Your inbox fills with eager inquiries, and your website becomes your silent (unpaid) salesperson—turning visitors into bookings while you focus on the work you love.
You’re not wondering what to post or how to show up.
Your site becomes the base everything connects back to—so your content, marketing, and message all stay aligned.
You Know Your Website Isn’t Working Hard Enough for You.
That’s the power of Brand Base Camp:
A website that reflects your strengths, brings in right-fit clients, and makes marketing feel simpler, more focused, and easier to maintain.
When you join, you’ll get the tools, guidance, and structure to create a website that finally works for you.
- The Brand Base Camp Trail Map: 20+ video lessons covering strategy, design, and showing up
- Your Marketing Field Guide Template: A customizable template for consistent branding
- Website Launch Map: A checklist to keep you organized
- Copy That Converts Toolkit: Templates and formulas for writing effective copy
- Help Clarifying Your Offers: Guidance on refining your offers
- AI Tools: Streamline tasks and save time
- 4-Week Fast Track or 9-Week Launch Plan: Choose the pace that works best for you
- Camp Counselor on Call: 3 1:1 20-minute calls you can schedule anytime you get stuck — like phone-a-friend, but with a map and a flashlight.
- A Showit Website Template: Designed to fit your copy perfectly—no cramming words into awkward boxes. Just drag, drop, and publish fast.
- Website Writer AI: Get your copy done right, AND fast—with the help of a smart writing assistant trained on all the Brand Base Camp frameworks.
- The Blogging Mini Course: Keep your website growing with content that lasts and gets you found—yes, even by Google (and ChatGPT!).
Let's recap!
And As a bonus, you'll also get:
You get:
Are you ready to invest in your website and your business?
When you Join Brand Base Camp You'll have:
- Clarity and Confidence: Know exactly what to say on each page, what your brand stands for, and how to communicate it effectively.
- A Website That Works for You: Build a professional, high-converting site that does the selling for you—freeing you up to focus on what you love.
- Guidance and Tools to Get It Done: From customizable copy templates and AI tools to step-by-step instructions, checklists, and “Camp Counselor on Call” sessions—you’ll have everything you need to build with clarity and launch with confidence.
- An Engaging Brand Presence: Create a cohesive, compelling brand that attracts and resonates with your ideal clients, setting you apart as the go-to expert in your field.
Don’t settle for a website that doesn’t reflect your value.
One that brings in clients, builds your authority, and grows with your business.
You’ve seen what’s possible—now it’s time to make it happen.
