That Website You Cringe to Share?
It's Costing You Clients.
Build a site that gets the right clients excited to work with you — without dropping $7k on a designer or going it alone.
You Know Something's Not Clicking
- Someone emails you nothing but “How much?” — no context, no excitement, clearly not your person
- Friends promise they’re sending referrals your way… but you never actually hear from them
- The inquiries you do get are for services you don’t even offer anymore
- Or worse — you’re barely getting inquiries at all
So instead of getting to spend your time on the work you love, you're stuck editing reels, cobbling together captions, and wondering what you're missing.
It's not you.
It's your website.
You need a website that closes the sale.
Because like it or not, your website is where people decide whether or not to work with you.
Every Instagram post you create leads people to your website.
Every networking conversation ends with them checking out your site.
Every referral Googles you and lands on your website.
Every email you send points back to your website.
Your website isn't just one piece of your marketing.
It's where everything leads.
→They clicked through, got confused, and left.
That referral from your best client?
→Landed on your site and couldn't figure out how to work with you.
That networking conversation where they said "I'll reach out"?
→They checked your site and booked someone else.
When you build your website right:
✓ Inquiries come from people who are actually right for you — who land and immediately think "yes, this is exactly who I've been looking for"
✓ You stop explaining yourself over and over on calls, in captions, at networking events — your website does that work instead
✓ You can update it yourself when your prices change, your services evolve, or you just want a refresh — no designer required
✓ You have a reason to post less, not more — because your website is out there working while you're not
DIY it. But don’t do it alone.
Instead of second-guessing every choice, spending hours Googling how to make your photos look how you want, or never hitting publish — you could DIY the right way.
With Brand Base Camp you have:
→ A clear path so you always know exactly what to do next→ The tools that make every decision easier→ A coach in your corner — personalized, 1:1 support so every decision you make is the right one for your business, not just a guess
Because DIY isn't second best. It's the smarter option. You don't just get a website — you learn how to position yourself, write copy that converts, and update your site yourself as your business grows.
You build it. We do it together.
DIY it.
But don’t do it alone.
BUILT FOR SERVICE-BASED BUSINESS OWNERS (AND DESIGNED FOR DIYERS)
This works for: coaches, consultants, photographers, realtors, bookkeepers, planners, designers, and any service-based small business.
Before you touch a single design element, you get clear on your message. What you’re great at, what makes you different, and how to talk about it in a way that makes the right people immediately think “yes, this is exactly who I need.”
This isn’t about building a fictional avatar. It’s about knowing your own strengths so clearly that the right-fit clients recognize themselves when they land on your site — and get excited to book.
✓ Uncover what makes your approach unique and how to talk about it without second-guessing every word
✓ Research what your right-fit clients are actually searching for — in their own words
✓ Write the copy for every page of your site using Kate's Website Writer Workbook
✓ Get Kate's feedback on your messaging so it moves people from interested to booked
✓ Walk away with a message you can use everywhere — your site, your emails, your elevator pitch
Here are the exact steps we work through together:
Phase 1: Strategy
With your strategy nailed and your copy ready to go, you’ll start building your Showit site — and because the hard thinking is already done, every design decision feels clear instead of overwhelming.
You’re making intentional choices that back up everything your copy is saying. See something you love on someone else’s site and have no idea how to make it happen? Kate helps you get it done — no Googling weird things like “3 across photos that switch out in Showit.” And because her eyes are on your site throughout, the final result looks like you hired someone who knew exactly what they were doing — even though you built it yourself.
✓ Choose colors, fonts, and visuals that reinforce your message and attract the right people
✓ Follow step-by-step video tutorials through every technical decision in Showit's drag-and-drop platform
✓ Resize and optimize your photos so your site loads fast and Google loves it
✓ Make sure your site looks just as good on mobile as it does on desktop
Phase 2: Site Design
Your site is built. Now it’s time to make sure people can actually find it — and that when they do, it keeps working for you long after launch day.
This phase is what turns your website from a finished project into a client-generating asset.
Phase 3: Showing Up & SEO
✓ Set up simple, straightforward SEO so Google starts sending you the right people
✓ Launch with a real plan — not just an "my site is live" Instagram post
✓ Learn the tools Kate uses to track how her site is performing so you can keep improving over time
✓ Build a foundation that keeps working in the background while you focus on your clients
Brand Base Camp Includes:
Choose your pace — 4 weeks or 9 — and get a week-by-week plan that tells you exactly what to tackle next, plus weekly emails from Kate that keep you accountable and moving forward.
The "Actually Finish It" System →
The design skills you wish you'd learned years ago — without the design school price tag. Build in Showit, create custom AI imagery, design mood boards, optimize your photos, and make your site look like you hired someone who really knew what they were doing. It's a bite-sized buffet — take what you need and leave the rest.
The DIY Designer Video Library →
Your page-by-page copy guide — with prompts and frameworks that tell you exactly what to write on every page of your site. No blank page, no second-guessing, no "what do I say next?"
The Website Writer Workbook →
You'll get three 1:1 20-minute calls to use anytime during your 9-week support window — whether you're stuck on strategy, second-guessing your copy, or just need someone to point you in the right direction.
It's like phone-a-friend, but with someone who's been down this trail before — and has the map in hand.
3 1:1 Camp Counselor Calls →
Two simple exercises that show you exactly what your right-fit clients are searching for — in their own words. So your copy speaks to what they actually need to hear, not what you assume they want.
Market Research Kits →
Think of it like a conversation with a mentor over coffee — except at the end you walk away with your brand voice, your positioning, and the exact words that make right-fit clients think "this is exactly who I've been looking for."
Scout | Your Trail Guide →
Premium Showit Website Template:
Your Head Start
Choose a premium template from my personal template shop—designed with strategy, style, and DIYers like you in mind.
Skip the blank page and plug your copy right into a layout that’s already set up to sell—so you can launch faster and feel proud of your online home. ($597 value)
The Blogging Mini Course:
Your Next Step
What happens after you hit publish? Learn how to keep your site working for you by sharing helpful content that builds trust, brings people back, and helps them take the next step.
You’ll also see how to reuse what you write for emails and social—without starting from scratch every time. ($297 value)
And the Bonuses to get you launched faster!
Website Writer AI:
Your Blank Page Buster
This AI assistant helps you write your website faster, with guidance at every step and tried-and-true copywriting formulas leading the way.
From finding the right words to getting unstuck when you're too close to it, this tool helps you sound like you—just clearer, more confident, and focused on turning visitors into clients. ($200 value)
BONUS
BONUS
BONUS
"I already got a new lead a little over a week after launching!"
"My website needed a huge overhaul. Kate was able to help me with everything from targeting my ideal clients to nailing my messaging on each page. Every single part of my website got a major glow-up."
"The skills and knowledge I gained through Brand Base Camp are invaluable"
"The process was smooth and stress-free, thanks to Kate's step-by-step guidance. Now, my website not only looks fantastic but also truly reflects my brand and the quality of my work. It's more than just a site; it's an extension of my business that attracts new clients and makes a great first impression."
-Jennifer P., Photographer
-Lauren H., Realtor
meet your
Camp Counselor
I started my business as a photographer with a baby on my hip—and I've been exactly where you are.
I've Googled "how do I make my website look less... weird?" at 2am.
I've begged YouTube to explain "how to move this thing without breaking everything."
And honestly? Half the time I didn't even know what to search for—I just knew something felt off.
Then I finally figured it out. I learned the strategy behind websites that actually work—and my site started bringing me clients from Google. Real inquiries. Without me posting on Instagram every day or scrambling for content.
That struggle? It made me the perfect teacher for DIY-ers. I remember what it's like to not know what questions to ask. I explain things in plain English, with no skipped steps and no confusing terms.
Now I help business owners like you do the same. I have past students telling me "I get all of my inquiries from Google now"—just like I do for my photography business. Their websites are finally working for them, 24/7.
Hi, friend! I'm Kate!
My “Try It Risk-Free” Guarantee
Past Campers Say:
This sounds amazing but is it just for photographers?
Nope! Brand Base Camp was designed to help all service-based small business owners. I do have 13 years of experience running a photography business but I've also worked with business owners in many other industries!
I've worked with: wedding vendors, coaches, course creators, photographers, planners, organizers, bookkeepers, consultants, realtors and more! The content is all tailored to the students inside.
I AM COMPLETELY READY, BUT THE MONEY SCARES ME!
Here's how it helps me to think through biz investments: How much is "saving" money actually costing you? How much are you paying for a website that's really just a business card in a sea of business cards on the coffee shop bulletin board? How much MORE could you make every year with a site that brings in WARM leads ready to book? How much could you increase your prices if your website reflected the quality of work and the service you actually provide? If those numbers outweigh the investment, then it's clearly a sound business investment.
Plus, you can break the cost up into 2 or 4 payments!
HOW LONG WILL THIS TAKE ME?
You’ll choose between a 4-week fast track or a 9-week paced plan—so you have structure to follow, but flexibility to make it your own.
You’ll get a step-by-step plan, weekly check-in emails, and simple tools (including AI!) to help you move forward faster—without burning out or second-guessing. You’ll always know your next step, and you’ll never be stuck doing it alone.
And if it takes you longer? That’s okay too. You’ll have lifetime access to the content, so you can go at your own pace and come back anytime you need.
IS THIS JUST FOR SHOWIT?
Yes, and no. Showit is the recommended platform for this course. I've chosen to work with Showit for it's ease of use, customizable nature, and excellent SEO capabilities.
All of the tech and design tutorials are based on Showit.
But, if you have another platform you love, the strategy, copywriting, and frameworks can still be applied! You'll also still get my feedback on the design as well as copy and layouts.
I'M NOT TECH-Y! CAN I STILL DO THIS?
Yes — but let’s be honest about what that means.
Showit is one of the most user-friendly website platforms out there. It’s drag-and-drop, no code required, and if you’ve ever used Canva or Photoshop, you’ll feel right at home. Even if you haven’t, most students are surprised by how quickly it clicks.
What matters most isn’t your starting skill level — it’s your willingness to learn. The students who get the best results are the ones who show up curious, ask questions when they get stuck, and trust the process even when something feels unfamiliar at first.
If you’re the kind of person who figures things out when given the right guidance and support, you’ll do great here. If you’re not comfortable on a computer at all and aren’t looking to build those skills, this might not be the right fit — and that’s okay too.
The support portal and 1:1 coaching calls are there for every question along the way. You won’t be left to figure it out alone.
I'M A NEW BUSINESS. I DON'T HAVE COLORS OR A LOGO ETC. IS THIS TOO ADVANCED FOR ME?
We'll walk through choosing visuals to represent your brand no matter what stage you're at!
But first, we'll figure out your brand messaging and positioning so we can choose well!
We'll find the common thread that ties you to your dream clients and back up your messaging with visual that seal the deal!