That Website You Cringe to Share?
It's Costing You Clients.
Build a site that feels like you and gets the right clients excited to work with you—without dropping $7k on a designer.
You Know Something's Not Clicking
- Someone emails you with nothing more than: "How much?"
- Friends promise they're sending referrals, but you never actually hear from them
- The inquiries you do get are for services you don't even offer anymore
- Or worse — you don't get inquiries at all
So instead of getting to spend your time on the work you love, you're stuck editing reels and scrambling for your next piece of content—just to get noticed.
It's not you.
It's your website.
You need a website that closes the sale.
Because like it or not, your website is where people decide whether or not to work with you.
Every Instagram post you create leads people to your website.
Every networking conversation ends with them checking out your site.
Every referral Googles you and lands on your website.
Every email you send points back to your website.
Your website isn't just one piece of your marketing. It's where everything leads.
Your website has to clearly explain what you do, why you're different, why they should book you—and make it easy to go from interested to booked.
If it's not? All of that work you're putting in is wasted.
That reel with 1,000 views? They clicked through, got confused, and left.
That referral from your best client? Landed on your site and couldn't figure out how to work with you.
That networking conversation where they said "I'll reach out"? They checked your site and booked someone else.
You don't just NEED a "better" website.
What you actually want is:
Not like every other template in your industry. Something that sounds like you and showcases your actual work and personality.
→ A website that feels like YOU
→ Copy that actually converts
So when people land on your site, they immediately understand what you do, why you're different, and why they should book you.
You've tried updating it before—fresh template, tweaked colors, maybe even hired someone to help. But you're still here with that empty inbox and "part-time influencer" added to your job description.
→ The ability to update it yourself
Change your prices. Swap photos. Add new services. Your website grows with you—without waiting on (or paying) someone else every time.
→ A foundation that makes ALL your marketing easier
When your website clearly explains what you do and who it's for, suddenly your Instagram captions are easier to write. Your elevator pitch makes sense. Your email newsletters have direction.
That's why I created Brand Base Camp.
I wanted to give small business owners everything they need to DIY the right way—with clear steps, tools that make it easier, and live support so you're not stuck doing it alone.
Because the truth is: DIY isn't second best. It's the smarter option. You don't just get a website—you learn how to position yourself, write copy that converts, and update your site yourself as your business evolves.
Brand Base Camp arms you with step-by-step guidance, tools that make it easier, and live support so you're never stuck doing it alone.
How Brand Base Camp Works
☑
Follow the step-by-step lessons across Strategy, Design, SEO & Launch — so you build with confidence instead of guessing
☑
Use the worksheets, prompts, and templates to make decisions simple without ending up with a cookie-cutter site
☑
Get unstuck fast with AI tools and Canva templates that give you pro-level results without the learning curve
☑
Submit questions anytime through the support system and get expert feedback when you need it
💡This is Done-WITH-You, Not DIY Alone
You get the frameworks, the tools, AND ongoing support. Submit questions anytime through the support portal and get personal expert guidance. Build at your own pace with help whenever you need it — it's like having a website coach on call.
And As a bonus, you'll also get:
When you're done, you don't just have a "finished" website — you have a site that grows your business, helps your dream clients see why you're the right fit, and frees you up to do more of the work you love.
In this done-with-you program, you’re building your website, but you’re never doing it alone.
"I already got a new lead a little over a week after launching!"
"My website needed a huge overhaul. Kate was able to help me with everything from targeting my ideal clients to nailing my messaging on each page. Every single part of my website got a major glow-up."
"The skills and knowledge I gained through Brand Base Camp are invaluable"
"The process was smooth and stress-free, thanks to Kate's step-by-step guidance. Now, my website not only looks fantastic but also truly reflects my brand and the quality of my work. It's more than just a site; it's an extension of my business that attracts new clients and makes a great first impression."
-Jennifer P., Photographer
-Lauren H., Realtor
BUILT FOR SERVICE-BASED BUSINESS OWNERS (AND DESIGNED FOR DIYERS)
Brand Base Camp is for service-based business owners ready to DIY the right way—with step-by-step guidance that doesn't assume you know the jargon or skip the steps that trip people up.
This works for: coaches, consultants, photographers, realtors, bookkeepers, planners, designers, and any service-based small business.
In as little as 4 weeks, you'll:
Showing Up
Site Design
Strategy
Figure out exactly what to say on your website and write the words that truly connect with those perfect fit clients.
Design a Website That Converts: Create a beautiful, professional website that reflects your brand, builds trust with visitors, and turns them into paying clients.
Get Found Fast: Learn the SEO essentials to rank on Google so ready-to-buy clients find you quickly. Now that's a website that sells for you!
Your new website will work for you 24/7—selling your services and freeing you up to do more of what you love (and get paid for it).
meet your
Camp Counselor
I started my business as a photographer with a baby on my hip—and I've been exactly where you are.
I've Googled "how do I make my website look less... weird?" at 2am.
I've begged YouTube to explain "how to move this thing without breaking everything."
And honestly? Half the time I didn't even know what to search for—I just knew something felt off.
Then I finally figured it out. I learned the strategy behind websites that actually work—and my site started bringing me clients from Google. Real inquiries. Without me posting on Instagram every day or scrambling for content.
That struggle? It made me the perfect teacher for DIY-ers. I remember what it's like to not know what questions to ask. I explain things in plain English, with no skipped steps and no confusing terms.
Now I help business owners like you do the same. I have past students telling me "I get all of my inquiries from Google now"—just like I do for my photography business. Their websites are finally working for them, 24/7.
Hi, friend! I'm Kate!
Brand Base Camp Includes:
2 simple ways to uncover what your dream clients really want, so you quit wasting time guessing and make them feel like you really "get" them.
Market Research Kits →
Bite-sized, easy-to-search videos that walk you through every step — so you can quickly find answers, learn at your own pace, and skip the YouTube rabbit hole.
Video Library →
Step-by-step systems that show you exactly what to do and when, keeping you on track and out of overwhelm from start to launch.
Implementation Plans →
Plug-and-play frameworks, so you can get crystal clear on your brand and copy without the blank-page headache.
Worksheets & Templates →
Ready-to-use social graphics that make sharing your new site effortless — so you can celebrate your launch confidently and keep your brand consistent everywhere you show up.
Launch Graphics →
AI tools trained on the same systems you’re learning — so they actually understand your business and workflow. Use them to brainstorm, design, write, and build faster without sacrificing quality.
AI Tools & Trainings →
Offer Clarity, Brain Dump, Website Writer Workbook, Brand Kit
Interview Qs + AI Prompts
Fast-Track Calendar, Launch Checklist, Weekly Next-Step Emails
Canva Templates
Custom GPT Brand Guide Builder, AI Mood Boards, Custom Stock Imagery, AI for Showit Coding
20+ lessons across Strategy, Design, SEO & Launch
Premium Showit Website Template:
Your Head Start
Choose a premium template from my personal template shop—designed with strategy, style, and DIYers like you in mind.
Skip the blank page and plug your copy right into a layout that’s already set up to sell—so you can launch faster and feel proud of your online home. ($597 value)
Camp Counselor on Call:
Your Safety Net
This is your secret weapon for actually finishing your site.
You’ll get three 1:1 20-minute calls to use anytime during your 9-week support window—whether you’re stuck on strategy, second-guessing your copy, or just need someone to point you in the right direction.
It’s like phone-a-friend, but with someone who’s been down this trail before—and has the map in hand. ($600 value)
The Blogging Mini Course:
Your Next Step
What happens after you hit publish? Learn how to keep your site working for you by sharing helpful content that builds trust, brings people back, and helps them take the next step.
You’ll also see how to reuse what you write for emails and social—without starting from scratch every time. ($297 value)
And the Bonuses to get you launched faster!
Website Writer AI:
Your Blank Page Buster
This AI assistant helps you write your website faster, with guidance at every step and tried-and-true copywriting formulas leading the way.
From finding the right words to getting unstuck when you're too close to it, this tool helps you sound like you—just clearer, more confident, and focused on turning visitors into clients. ($200 value)
BONUS
BONUS
BONUS
BONUS
My “Try It Risk-Free” Guarantee
Past Campers Say:
This sounds amazing but is it just for photographers?
Nope! Brand Base Camp was designed to help all service-based small business owners. I do have 13 years of experience running a photography business but I've also worked with business owners in many other industries!
I've worked with: wedding vendors, coaches, course creators, photographers, planners, organizers, bookkeepers, consultants, realtors and more! The content is all tailored to the students inside.
I AM COMPLETELY READY, BUT THE MONEY SCARES ME!
Here's how it helps me to think through biz investments: How much is "saving" money actually costing you? How much are you paying for a website that's really just a business card in a sea of business cards on the coffee shop bulletin board? How much MORE could you make every year with a site that brings in WARM leads ready to book? How much could you increase your prices if your website reflected the quality of work and the service you actually provide? If those numbers outweigh the investment, then it's clearly a sound business investment.
Plus, you can break the cost up into 2 or 4 payments!
HOW LONG WILL THIS TAKE ME?
You’ll choose between a 4-week fast track or a 9-week paced plan—so you have structure to follow, but flexibility to make it your own.
You’ll get a step-by-step plan, weekly check-in emails, and simple tools (including AI!) to help you move forward faster—without burning out or second-guessing. You’ll always know your next step, and you’ll never be stuck doing it alone.
And if it takes you longer? That’s okay too. You’ll have lifetime access to the content, so you can go at your own pace and come back anytime you need.
IS THIS JUST FOR SHOWIT?
Yes, and no. Showit is the recommended platform for this course. I've chosen to work with Showit for it's ease of use, customizable nature, and excellent SEO capabilities.
All of the tech and design tutorials are based on Showit.
But, if you have another platform you love, the strategy, copywriting, and frameworks can still be applied! You'll also still get my feedback on the design as well as copy and layouts.
I'M NOT TECH-Y! CAN I STILL DO THIS?
Yes! We’re building your site in Showit—a platform I chose specifically because it’s incredibly user-friendly. No code required, just drag and drop.
And the drag-and-drop features are fully customizable—no design restrictions or locked templates.
If tech has ever stopped you before, you’ll feel right at home here.
And if you get stuck? You’ll have access to the support portal and one-on-one calls you can schedule during your 9-week support window—so help is there when you need it.
I'M A NEW BUSINESS. I DON'T HAVE COLORS OR A LOGO ETC. IS THIS TOO ADVANCED FOR ME?
We'll walk through choosing visuals to represent your brand no matter what stage you're at!
But first, we'll figure out your brand messaging and positioning so we can choose well!
We'll find the common thread that ties you to your dream clients and back up your messaging with visual that seal the deal!